PUR-PUBLIC RELATIONS
 

PUR 3000         Principles of Public Relations          3

Increases understanding of the theory and practice of public relations, functions in organizations, and role in society. Is the foundation course for all other courses in public relations.

PUR 3100         Writing for Public Relations      3

Develops professional-level writing skills expected of beginning public relations practitioners. Students practice writing for different audiences and media such as preparing memos, letters, new releases, crisis communication plans, features, media kits, speeches, and newsletters.

PUR 3402         Public Affairs in Government and Military           3

Designed to increase understanding of the role of public affairs in the United States government with an emphasis on the military services. Examines the relationship between the media and the various branches of government. Special emphasis is placed on crisis communication planning and execution within the government.

PUR 4400         Crisis Public Relations         3

Prerequisite: PUR 3000.

Examines crisis public relations planning preparation, and execution. Focus is on assessment of risk, types of crises, role of and interaction with the media and other public. Cases are examined to apply what is learned to examples of actual organizational crises. An “ask-the-expert” discussion series presents crisis communication as it relates to corporate, not-for-profit, education, and national-level government public relations.

PUR 4600         Integrated Communication-Management            3

Prerequisite: ADV 3000 or PUR 3000 .

Capstone course for public relations and advertising majors. Emphasis on case study analysis and the management of integrated communication programs. Senior status required.

PUR 4800         Integrated Communication-Research        3

Prerequisite: STA 2023; ADV 3000 or PUR 3000.

Primary and secondary research methods useful to integrated public relations/advertising communication campaign. Senior status is required. Students must earn a grade of “C” or higher in STA 2023 prior to taking this course.

PUR 4802         Public Relations Campaigns             3

Prerequisite: PUR 3000, PUR 3100.

A capstone course designed for graduating seniors, focusing on applying communication and public relations research and theory for a real client. Provides a thorough experience in conducting public relations and integrated communications campaigns and in preparing communication materials. Working in teams, students prepare and conduct the research, planning, implementation and evaluation of an actual campaign for a client. Is an advanced course requiring full understanding of public relations theory, writing, techniques and research methods. Permission is required.