ADV-ADVERTISING
 

ADV 2XXX        Graphic Programs in Communication (Pending)             3

Major or Minor in Communication Arts

Provides an introduction to the use of computers in the communication professions. Students will get “hands-on” experience using microcomputers for advertising design, publication design, word processing, database management, spreadsheets, presentation visuals, electronic mail, and using the Internet. Selected software for communication applications will be examined. Acceptable prerequisite for advanced computer-based Communication Arts courses. Prerequisite: Major or Minor in Communication Arts. Material and Supply fee will be assessed (Pending Approval).

ADV 3000         Introduction to Advertising          3

Advertising as an institution, strategy development, and creative execution in the advertising media. Provides a basic understanding of the advertising process, advertising’s role in society, its procedures and practices.

ADV 3101C       Advertising Creative Strategy and Tactics                 3

Prerequisite: ADV 3000, EME 2042.

Covers the concept and development of creative advertising strategy and the execution of the strategy into effective advertising. Professional advertising writing and art direction for both print and broadcast will be covered. Familiarity with desktop publishing, especially Quark is required prior to taking this course.

ADV 3213C       Professional Publication Design               3

Prerequisite: EME 2042.

Addresses professional publication design theory and practice. Subjects include magazine, newsletter, collateral, and brochure design. Design topics include: typography, grids, graphics, paper, color, and identity. Commercial and desktop publishing are incorporated from a designer’s viewpoint. Familiarity with desktop publishing, especially PageMaker and Macintosh, is required.

ADV 3300C       Advertising Media              3

Prerequisite: ADV 3000.

Analysis and evaluation of advertising media, market analyses, media planning, media strategies, discussions, and costs.

ADV 4202C       Advertising Creative Direction       3

Prerequisite: ADV 3101C.

Advanced creative direction theory and execution. Will build professional-level portfolio.

ADV 4801C       National Student Advertising Competition       3

Preparation for American Advertising Federation competition. Student agency prepares complete campaign, including: market research and segmentation, media and promotion plans, strategy, creative and presentation. Professional standards stressed. Permission is required.

ADV 4802         Integrated Communication-Campaigns           3

Prerequisite: ADV 3101C.

The capstone experience for advertising and public relations majors. Prepare complete integrated communication campaign, including: research, strategy, design, copy, and presentation to client. Senior major or minor status in advertising or public relations required.