OUR VISION
To distinguish UWF as the premier creative, student-centered university focused on excellence.

OUR MISSION
To empower each individual we serve with knowledge and opportunity to contribute responsibly and creatively to a complex world.

OUR VALUES

Caring
Providing a safe and dynamic learning environment that encourages the development of individual potential

Integrity
Doing the right things for the right reasons

Quality
Dedication to uncompromising excellence

Innovation
Dedication to exploring and expanding the boundaries of knowledge

Teamwork
Working together to achieve shared goals

Stewardship
Managing and protecting our resources

Courage
Daring to be different by design

OUR GOALS AND IMPERATIVES

Promote programs and activities, and learning and living environments that encourage the development of individual potential in students, faculty, and staff; communities of learners; and the value of lifelong learning.

• Attract a high quality, diverse faculty and staff dedicated to putting students first
• Demand excellence in teaching, research, and service
• Create a new standard in education focused on learning outcomes
• Promote integrity through intellectual inquiry and open discourse

Attract and inspire a diverse and talented student body committed to uncompromising academic excellence

• Promote creativity by the exchange of ideas in the spirit of academic freedom and professional responsibility
• Promote diversity through a respect for and appreciation of differences

Provide solutions to educational, cultural, economic, and environmental concerns

• Align University services with community needs and interests through teamwork and collaboration
• Engage in scholarly research and creative activity to solve regional problems and enhance the quality of life
• Develop targeted areas in education and research that address critical national and international objectives

Manage growth and development responsibly through focus on continuous quality improvement of programs and processes

• Promote development of instructional, research, and service sites throughout the University’s service area
• Target markets of opportunity with effective communications programs
• Align financial resources with performance expectations
• Continuously develop and improve processes and methods in delivering the University’s brand promise