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MMC-MASS MEDIA COMMUNICATION MMC 2000 Principles of Mass
Communication . . . . . 3(F,S,SS)
Principles, issues, organizations and
functions of film, radio, television, print and other media of mass
communication. Consideration of current practices and recent developments and
their implications for the future direction of mass media. (General Studies
Course: SS/SOC)MMC 3261C Computer Mediated Communication
. . . . . 3(F,S,SS)
Examination of theoretical and
practical issues emerging from the use of the Internet as a communication
medium. Focus is on the legal, social and ethical problems arising from the use
of computers in communication. Students also acquire skills in creating content
for the Web, and in critical analysis of websites. Applications of the Internet
for advertising, public relations and journalism are discussed. Basic
familiarity with computer use and operating systems is required. Material and
supply fee will be assessed
MMC 3601 Minorities and the Mass
Media . . . . . 3(CALL DEPT)
Concerns of mass media as they pertain to
minority issues; review of mass media portrayals of minorities; problems of
minority access to mass media; prospects for mass media and cultural diversity
in the 21st Century. Meets Multicultural requirement
MMC 4103 Writing for Film-Television-Radio . . . . .
3(F,S,SS)
Study and practice of writing for the mass media: screenplays,
teleplays, radio and TV commercials, public affairs. Study of various script
formats, story board and other presentational material. (Gordon Rule Course:
Wrtg) MMC 4201 The Constitution and
the Press . . . . . 3(S)
Concerns of the press as
they pertain to prior restraint, libel, privacy, testimonial privilege, access
to information, obscenity and ensuring a fair trial. Extensive review of court
decisions. Offered concurrently with MMC 5206; graduate students will be
assigned additional work
MMC 4203 Media Ethics . . . . . 3(F)
Introduces students to classical
ethical philosophies; presents various ethical decision making strategies;
application of ethical models to information gathering and dissemination
dilemmas; Helps students form an ethical framework for future positions of
responsibility in mass media industries; Introduces students to the case method
of instruction. Offered concurrently with MMC 5208; graduate students will be
assigned additional work
MMC 4262 Communication Technologies .
. . . . 3(CALL DEPT)
Examination of
characteristics and capabilities of new and developing communication
technologies. Specifically, the study of radio, film and television
technologies, their growing interconnection with distribution systems (satellite
and cable), and other communication technologies (telephone, computer,
videocassette recorder, compact disc, laser disc, etc.) presenting a multitude
of communication experiences. Investigation of the effects of technological
change on systems and institutions, their economic, social and cultural impact,
and their implications for public policy. Exploration of the emerging global
communication, professional challenges and career opportunities in the 21st
Century. Offered concurrently with MMC 5267; graduate students will be assigned
additional work. Senior status is required
MMC 4300 Global
Communication . . . . . 3(CALL DEPT)
Study of comparative
mass media systems (telecommunication, film and print media) and related
problems and issues of culture, national development, foreign policy, national
sovereignty, regulation and policy, information flow, propaganda, human rights
and global trends in telecommunication. Offered concurrently with MMC 5306;
graduate students will be assigned additional work. Senior standing is required.
Meets Multicultural requirement.
MMC 5206 The Constitution and the
Press . . . . . 3(S)
Concerns of the press as they
pertain to prior restraint, libel, privacy, testimonial privilege, access to
information, obscenity and ensuring a fair trial. Extensive review of court
decisions. Offered concurrently with MMC 4201; graduate students will be
assigned additional work
MMC 5208 Media Ethics . . . . . 3(F)
Will: 1) Introduce students to
classical ethical philosophies; 2) Present and discuss various ethical decision
making strategies; 3) Discuss application of ethical models to information
gathering and dissemination dilemmas; 4) Help students form an ethical framework
for future positions of responsibility in mass media industries; 5) Introduce
students to the case method of instruction. Offered concurrently with MMC 4203;
graduate students will be assigned additional work
MMC 5267 Communication Technologies .
. . . . 3(CALL DEPT)
Examination of
characteristics and capabilities of new and developing communication
technologies. Specifically, the study of radio, film and television
technologies, their growing interconnection with distribution systems (satellite
and cable), and other communication technologies (telephone, computer,
videocassette recorder, compact disc, laser disc, etc.) presenting a multitude
of communication experiences. Investigation of the effects of technological
change on systems and institutions, their economic, social and cultural impact,
and their implications for public policy. Exploration of the emerging global
communication, professional challenges and career opportunities in the 21st
Century. Additional research under the supervision of the instructor. Offered
concurrently with MMC 4262; graduate students will be assigned additional work
MMC 5306 Global
Communication . . . . . 3(CALL DEPT)
Study of comparative
mass media systems (telecommunication, film and print media and related problems
and issues of culture, national development, foreign policy, national
sovereignty, regulation and policy, information flow, propaganda, human rights
and global trends in telecommunication. Offered concurrently with MMC 4300;
graduate students will be assigned additional work. Graduate standing is
required
MMC 6255 Media Organization Communication . . .
. . 3(CALL DEPT)
Philosophy, structure and planning of communication
processes that affect the workplace in radio, television, print, advertising,
internal, and public relations organizations. Emphasizes the internal and
external communication competencies required of administrators of mass
communication organizations (e.g., advertising agencies, newspapers, TV
stations). Research assignments related to media corporate communication
competency analysis
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