2005/2006 Catalog
University of West Florida
uwf.edu

 
Table of Contents
Welcome
 Telephone Directory
 Academic Calendars
     Year 2005/2006
     Fall Semester 2005
     Spring Semester 2006
     Summer Semester 2006
University Mission
Accreditations
Degrees, Areas of Specialization,
Minors
Admissions
After Admission
Financial Assistance
Student Activities
Student Services and Resources
Tuition and Fees
Military and Veterans Information
Registration and Records
Academic Policies
Graduation and General Degree
Requirements
Public Service and Research Centers
College Mission Statements
Undergraduate Degree Programs
Master's Degree Programs
Specialist Degree Programs
Doctoral Degree Programs
Course Numbering System
Course Listings and Descriptions
Administration
Faculty
Index		 Course Listings/Descriptions

ADV-ADVERTISING

ADV 3000    Introduction to Advertising . . . . . 3(F,S,SS)
Advertising as an institution, strategy development, and creative execution in the advertising media. Provides a basic understanding of the advertising process, advertising’s role in society, its procedures and practices

ADV 3101C       Advertising Creative Strategy and Tactics . . . . . 3(F,S)
Prerequisite: ADV 3000, EME 2042
Covers the concept and development of creative advertising strategy and the execution of the strategy into effective advertising. Professional advertising writing and art direction for both print and broadcast will be covered. Familiarity with desktop publishing, especially Quark is required prior to taking this course. Material and supply fee will be assessed

ADV 3213C       Professional Publication Design . . . . . 3(F,S,SS)
Prerequisite: EME 2042
Addresses professional publication design theory and practice. Subjects include magazine, newsletter, collateral, and brochure design. Design topics include: typography, grids, graphics, paper, color, and identity. Commercial and desktop publishing are incorporated from a designer’s viewpoint. Familiarity with desktop publishing, especially PageMaker and Macintosh, is required. Material and supply fee will be assessed

ADV 3300C       Advertising Media . . . . . 3(F,S)
Prerequisite: ADV 3000
Analysis and evaluation of advertising media, market analyses, media planning, media strategies, discussions, and costs. Material and supply fee will be assessed

ADV 4202C       Advertising Creative Direction . . . . . 3(F)
Prerequisite: ADV 3101C
Advanced creative direction theory and execution. Will build professional-level portfolio. Material and supply fee will be assessed

ADV 4801C       National Student Advertising Competition . . . . . 3(S)
Preparation of American Advertising Federation competition. Student agency prepares complete campaign, including: market research and segmentation, media and promotion plans, strategy, creative and presentation. Professional standards stressed. Permission is required. Material and supply fee will be assessed

ADV 4802    Integrated Communication-Campaigns . . . . . 3(F)
Prerequisite: ADV 3101C
The capstone experience for advertising and public relations majors. Prepare complete integrated communication campaign, including: research, strategy, design, copy, and presentation to client. Senior major or minor status in advertising or public relations required. Material and supply fee will be assessed