ADV-Advertising

ADV 3000 Introduction to Advertising . . . . . 3(F,S,SS)
Advertising as an institution, strategy development, and creative execution in the advertising media. Provides a basic understanding of the advertising process, advertising's role in society, its procedures and practices.

ADV 3101C Advertising Creative Strategy and Tactics . . . . . 3(F,S)
Prerequisite: ADV 3000, EME 2042.
Covers the concept and development of creative advertising strategy and the execution of the strategy into effective advertising. Professional advertising writing and art direction for both print and broadcast will be covered. Familiarity with desktop publishing, especially Quark is required prior to taking this course. Material and supply fee will be assessed.
 
ADV 3213C Professional Publication Design . . . . . 3(F,S,SS)
Prerequisite: EME 2042.
Addresses professional publication design theory and practice. Subjects include magazine, newsletter, collateral, and brochure design. Design topics include: typography, grids, graphics, paper, color, and identity. Commercial and desktop publishing are incorporated from a designer's viewpoint. Familiarity with desktop publishing, especially PageMaker and Macintosh, is required. Material and supply fee will be assessed.

ADV 3300C Advertising Media . . . . . 3(F,SS)
Prerequisite: ADV 3000.
Analysis and evaluation of advertising media, market analyses, media planning, media strategies, discussions, and costs. Material and supply fee will be assessed.

ADV 4202C Advertising Creative Direction . . . . . 3(F)
Prerequisite: ADV 3101C.
Advanced creative direction theory and execution. Course will build professional-level portfolio. Permission is required. Material and supply fee will be assessed.

ADV 4801C National Student Advertising Competition . . . . . 3(S)
Preparation of American Advertising Federation competition. Student agency prepares complete campaign, including: market research and segmentation, media and promotion plans, strategy, creative and presentation. Professional standards stressed. Permission is required. Material and supply fee will be assessed.

ADV 4802 Integrated Communication-Campaigns . . . . . 3(F)
Prerequisite: ADV 3101C.
The capstone experience for advertising and public relations majors. Prepare complete integrated communication campaign, including: research, strategy, design, copy, and presentation to client. Senior major or minor status in advertising or public relations required. Material and supply fee will be assessed.