UWF 2002/2003 Catalog Table of Contents Index
 

Course Listings/Descriptions
MMC - Mass Media Communication

MMC 2000 Principles of Mass Communication . . . . . 3(F,S,SS)
Principles, issues, organizations and functions of film, radio, television, print and other media of mass communication. Consideration of current practices and recent developments and their implications for the future direction of mass media. (General Studies Course: SS/SOC)

MMC 3261C Computer Mediated Communication . . . . . 3(F)
Examination of theoretical and practical issues emerging from the use of the Internet as a communication medium. Focus is on the legal, social and ethical problems arising from the use of computers in communication. Students also acquire skills in creating content for the Web, and in critical analysis of websites. Applications of the Internet for advertising, public relations and journalism are discussed. Basic familiarity with computer use and operating systems is required.

MMC 3601 Minorities and the Mass Media . . . . . 3(CALL DEPT)
Concerns of mass media as they pertain to minority issues; review of mass media portrayals of minorities; problems of minority access to mass media; prospects for mass media and cultural diversity in the 21st Century.

MMC 4103 Writing for Film-Television-Radio . . . . . 3(F,S)
Study and practice of writing for the mass media: screenplays, teleplays, radio and TV commercials, public affairs. Study of various script formats, story board and other presentational material. (Gordon Rule Course: Writing)

MMC 4201 The Constitution and the Press . . . . . 3(S)
Concerns of the press as they pertain to prior restraint, libel, privacy, testimonial privilege, access to information, obscenity and ensuring a fair trial. Extensive review of court decisions. Offered concurrently with MMC 5206; graduate students will be assigned additional work.

MMC 4262 Communication Technologies . . . . . 3(CALL DEPT)
Examination of characteristics and capabilities of new and developing communication technologies. Specifically, the study of radio, film and television technologies, their growing interconnection with distribution systems (satellite and cable), and other communication technologies (telephone, computer, videocassette recorder, compact disc, laser disc, etc.) presenting a multitude of communication experiences. Investigation of the effects of technological change on systems and institutions, their economic, social and cultural impact, and their implications for public policy. Exploration of the emerging global communication, professional challenges and career opportunities in the 21st Century. Offered concurrently with MMC 5267; graduate students will be assigned additional work. Senior status is required.

MMC 4300 Global Communication . . . . . 3(S)
Study of comparative mass media systems (telecommunication, film and print media) and related problems and issues of culture, national development, foreign policy, national sovereignty, regulation and policy, information flow, propaganda, human rights and global trends in telecommunication. Offered concurrently with MMC 5306; graduate students will be assigned additional work. Senior standing is required.

MMC 5206 The Constitution and the Press . . . . . 3(S)
Concerns of the press as they pertain to prior restraint, libel, privacy, testimonial privilege, access to information, obscenity and ensuring a fair trial. Extensive review of court decisions. Offered concurrently with MMC 4201; graduate students will be assigned additional work.

MMC 5267 Communication Technologies . . . . . 3(CALL DEPT)
Examination of characteristics and capabilities of new and developing communication technologies. Specifically, the study of radio, film and television technologies, their growing interconnection with distribution systems (satellite and cable), and other communication technologies (telephone, computer, videocassette recorder, compact disc, laser disc, etc.) presenting a multitude of communication experiences. Investigation of the effects of technological change on systems and institutions, their economic, social and cultural impact, and their implications for public policy. Exploration of the emerging global communication, professional challenges and career opportunities in the 21st Century. Additional research under the supervision of the instructor. Offered concurrently with MMC 4262; graduate students will be assigned additional work.

MMC 5306 Global Communication . . . . . 3(CALL DEPT)
Study of comparative mass media systems (telecommunication, film and print media and related problems and issues of culture, national development, foreign policy, national sovereignty, regulation and policy, information flow, propaganda, human rights and global trends in telecommunication. Offered concurrently with MMC 4300; graduate students will be assigned additional work. Graduate standing is required.

MMC 6255 Media Organization Communication . . . . . 3(CALL DEPT)
Philosophy, structure and planning of communication processes that affect the workplace in radio, television, print, advertising, internal, and public relations organizations. Emphasizes the internal and external communication competencies required of administrators of mass communication organizations (e.g., advertising agencies, newspapers, TV stations). Research assignments related to media corporate communication competency analysis.

MMC 6507 Film-Television Theory and Criticism . . . . . 3(CALL DEPT)
Theories of film and television. The critical analysis of technique, structure and visual style. Emphasis is on underlying principles, major theorists, close examination of selected films and television programs and criteria for evaluation.

MMC 6605 Social Impact of the Mass Media . . . . . 3(CALL DEPT)
Theoretical underpinnings of mass communication research, content of and audiences for mass media, the effects of media on children and political processes and the role of the media in social change.

MMC 6616 Media, Culture and Society . . . . . 3(CALL DEPT)
A study of mass media, popular culture and its impact on American society.


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