UWF 2002/2003 Catalog Table of Contents Index
 

Course Listings/Descriptions
GEB - General Business

GEB 1011 Introduction to Business . . . . . 3(F,S,SS)
Provides in-depth coverage of all aspects of business by presenting an integrated and balanced review of the external and internal forces that comprise business and economic systems. Intended primarily for freshmen/sophomores to assist the student's selection of a business career or business major. (General Studies Course: SS/SOC)

GEB 2XXX Diversity in the Workplace . . . . . 3(F,S,SS)
As pressure has increased to make the workplace more reflective of the general population, people need to better understand differences among people. Introduces diversity at the grass roots level by exposing students to the diversity in their own backgrounds and families. Attitudes toward ageism, gender, ableism, sexism, ethnicity are among the topics explored.

GEB 3032 Business Foundations for Non-Business Majors . . . . . 3(F,S,SS)
Provides nonbusiness students a foundation in the functional areas of management, marketing, finance, accounting and economics. Designed to provide students with a knowledge base that will give access to a broad range of upper level business courses. Available only to non business majors.

GEB 3133 e-Business: Systems Fundamentals . . . . . 3(F,S,SS)
Prerequisite: CGS 2570; and ACG 2021 (for business majors). CGS 2570 and GEB 3032.
Corequisite: MAN 3025 (for business majors only).
Introduces the fundamental e-Business models, technology concepts and systems used to enable and conduct electronic business. The students gain an understanding of the functions of the various types of communications networks, hardware, and software and their uses to support improved business processes throughout the e-Business organization, including practical, hands-on projects designed to enhance e-Business analytical skills.

GEB 3212 Writing For Business: Theory and Practice . . . . . 3(F,S,SS)
Prerequisite: ENC 1101 and ENC 1102.
Augments the basics of business writing while reviewing the various kinds of written business correspondence. Students are expected to integrate ethical decision making skills, word processing skills, grammar and writing skills, and analytical thinking skills into the content. Students must be able to determine solutions to problem based exercises. Team assignments and oral presentations may relate to student's discipline. (Gordon Rule Course: Writing)

GEB 4XXX Digital Enterprise Senior Capstone . . . . . 3(F,S)
Prerequisite: MAN 3025, MAR 3023, ISM 3011, COP 4710.
Provides senior-level students in the IIT Program Digital Enterprise track with an experiential capstone learning opportunity. Content will vary to reflect cutting-edge digital enterprise topics. Students will complete a project and will be required to do a formal presentation of their work. This course should be taken during the student's last semester of the program. Senior standing is required.

GEB 4134 Advanced e-Business: Business-To-Consumer . . . . . 3(F,S,SS)
Prerequisite: ISM 3011.
Explores Internet business specifically related to the business-to-consumer e-business environment. e-Business can be described as the use of Internet and digital technologies to transform business operations. The goal of e-business is to improve collaboration between and among various stakeholders, facilitate business-to-consumer and business-to-business exchanges, provide one-to-one customer relationships, and increase firm strategic opportunities. The implications of this business approach are that all aspects of firm operation and control, methods of firm value creation, and management of firm profit can be coordinated and centralized in an automated environment. The ultimate outcome of an e-business-enabled firm is a more efficient and dynamic organization that is able to adapt to the real-time nature of 21st century competitive change and business uncertainty.

GEB 4135 Advanced e-Business: Business-To-Business . . . . . 3(F,S,SS)
Prerequisite: ISM 3011.
Focuses on the current trends in Business-to-Business e-Business activities, including design and implementation issues, web enabling technologies, vertical and horizontal portals, emerging e-Business models, enterprise resource planning, supply chain management, knowledge management, global issues, security concerns, ethical issues and legal implications.

GEB 4361 Business in the International Environment . . . . . 3(F,S,SS)
Prerequisite: FIN 3403, MAN 3025, MAR 3023.
Introduces students to the complexities of conducting business on a global scale. Businesses typically develop in a domestic setting and then expand into international commerce. Focuses on the necessary adaptations of business practices for success in global markets. Offered concurrently with GEB 5365; graduate students will be assigned additional work.

GEB 4444 Business, Ethics & Society . . . . . 3(F,S,SS)
Relationship of business institution to values and institutions outside its own formal organization. Study of trend toward increased corporate social responsibilities and changes in the legal environment. Offered concurrently with GEB 5445; graduate students will be assigned additional work.

GEB 5365 Business in the International Environment . . . . . 3(F,S,SS)
Prerequisites: FIN 3403, MAN 3025, MAR 3023.
Introduces students to the complexities of conducting business on a global scale. Businesses typically develop in a domestic setting and then expand into international commerce. Focuses on the necessary adaptations of business practices for success in global markets. Offered concurrently with GEB 4361; students taking course at the graduate level will be assigned additional work.

GEB 5445 Business, Ethics & Society . . . . . 3(F,S,SS)
Relationship of business institution to values and institutions outside its own formal organization. Study of trend toward increased corporate social responsibilities and changes in the legal environment. Offered concurrently with GEB 4444; students taking course at the graduate level will be assigned additional work.

GEB 6215 Business Communications . . . . . 3(S)
Reflects the emergence of the need for all business leaders to possess communications skills. Gives business students a solid foundation in all forms of business communication for them to perform their jobs more competently.

GEB 6895 Business and Public Policy . . . . . 3(F,S,SS)
Develops expertise in the use of a set of tools to analyze the effect of economic, regulatory and tax policies (external environment) on the business environment and the conduct of business in domestic and international markets. Ethical implications of business response to these environments are also considered.

GEB 6971 Thesis  . . . . . 1-6(F,S,SS)
Graded on satisfactory/unsatisfactory basis only. Permission is required.


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