ADV 3000 Introduction to Advertising . . . . . 3(F,S,SS)
Advertising as an institution, strategy development, and creative execution in the advertising media. Provides a basic understanding of the advertising process, advertising's role in society, its procedures and practices.

ADV 3101C Advertising Creative Strategy and Tactics . . . . . 3(F,S)
Prerequisite: ADV 3000.
Covers the concept and development of creative advertising strategy and the execution of the strategy into effective advertising. Professional advertising writing and art direction for both print and broadcast will be covered. Familiarity with desktop publishing, especially Page Maker and Macintosh, is required prior to taking this course.

ADV 3213C Professional Publication Design . . . . . 3(F,S)
Prerequisite: CGS 2580.
Addresses professional publication design theory and practice. Subjects include magazine, newsletter, collateral, and brochure design. Design topics include: typography, grids, graphics, paper, color, and identity. Commercial and desktop publishing are incorporated from a designer's viewpoint. Familiarity with desktop publishing, especially PageMaker and Macintosh, is required.

ADV 3300C Advertising Media . . . . . 3(F,S)
Analysis and evaluation of advertising media, market analyses, media planning, media strategies, discussions, and costs.

ADV 4202C Advertising Creative Direction . . . . . 3(F)
Prerequisite: ADV 3101C.|
Advanced creative direction theory and execution. Course will build professional-level portfolio. Permission is required.

ADV 4404 International Advertising . . . . . 3(CALL DEPT)
Prerequisite: ADV 3000.
Explores theoretical and managerial aspects of international advertising. Emphasis is placed on understanding the influence of cultural, social and economic factors in the practice of international advertising. Students are exposed to the academic and professional literature in the field, and to the common research paradigms. Offered concurrently with ADV 5405; graduate students will be assigned additional work.

ADV 4801C National Student Advertising Competition . . . . . 3(S)
Preparation of American Advertising Federation competition. Student agency prepares complete campaign, including: market research and segmentation, media and promotion plans, strategy, creative and presentation. Professional standards stressed. Permission is required.

ADV 4802 Integrated Communication-Campaigns . . . . . 3(F)
Prerequisite: ADV 3101C, ADV 3300C.
The capstone experience for advertising and public relations majors. Prepare complete integrated communication campaign, including: research, strategy, design, copy, and presentation to client. Senior major or minor status in advertising or public relations required.

ADV 5405 International Advertising . . . . . 3(CALL DEPT)
Explores theoretical and managerial aspects of international advertising. Emphasis is placed on understanding the influence of cultural, social, and economic factors in the practice of international advertising. Students are exposed to the academic and professional literature in the field, and to the common research paradigms. Offered concurrently with ADV 4404; graduate students will be assigned additional work.