PUR 3000 Principles of Public Relations . . . . . 3(F,S,SS)
Disseminating public information through mass media; public opinion analysis;
research techniques; applications in business, government, education and
politics.
PUR 3100 Writing for Public Relations . . . . . 3(F,S,SS)
News and promotional writing, editing and publishing. Students learn to
interview, gather news and write in journalistic style. Introduces desktop
publishing computer system.
PUR 4404 International Public Relations . . . . . 3(CALL DEPT)
Examines the phenomenon of international public relations and identifies many
of the methods employed and the problems encountered by those who engage in
international public relations. Offered concurrently with PUR 5405; graduate
students will be assigned additional work. Prerequisite: PUR 3000.
PUR 4600 Integrated Communication-Management . . . . . 3(F,S)
Capstone course for public relations and advertising majors. Emphasis on case
study analysis and the management of integrated communication programs. Senior
status required. Prerequisite: PUR 3000 or ADV 3000.
PUR 4800 Integrated Communication-Research . . . . . 3(F,S)
Primary and secondary research methods useful to integrated public
relations/advertising communication campaign. Prerequisite: STA 2023; ADV 3000
or PUR 3000
PUR 5405 International Public Relations . . . . . 3(CALL DEPT)
Examines the phenomenon of international public relations and identifies many
of the methods employed and the problems encountered by those who engage in
international pubic relations. Offered concurrently with PUR 4404; graduate
students will be assigned additional work. Prerequisite: PUR 3000.