Marketing

Faculty:  R.J. Sjolander (Chairperson), D.E. Allmon, A.D. Barlar, R.F. Bush, H.C.K. Chen, P.B. Dimsdale, D.R. Eppright, M.R. Howard, B. Kimball, G.S. Martin

Marketing consists of activities involved in determining wants and needs in the marketplace and providing the product/service, price, promotion, and distribution necessary to satisfy wants and needs. Through the B.S.B.A. program students gain a basic understanding of market structures and processes. They develop an ability to analyze and deal with marketing problems. Students who specialize in marketing will find opportunities for professional careers in sales, advertising agencies and departments, sales departments of both domestic and international corporations, marketing research, retailing enterprises, and wholesale firms. 

Electives are provided within the marketing curriculum to allow students to pursue additional study in areas of interest. Also, the Department of Marketing has an internship program which enables students to acquire actual work experience in various fields of marketing. 

Students may request, or an advisor may recommend, a directed independent study in a specific career area. To qualify for a directed study the student must have senior status and possess a minimum overall GPA of 3.0.

The UWF Marketing Association is one of the largest and most active student organizations on campus. Students are exposed to representatives from marketing companies and enjoy social activities on a weekly basis.

PROGRAM REQUIREMENTS
In addition to general University requirements, students seeking the B.S.B.A. in Marketing must meet the requirements listed below. A minimum course grade of "C" is required in all College of Business prerequisites and courses.

Students should consult with their academic advisor for courses which may satisfy both the General Studies requirements and common prerequisites.

Course descriptions are listed alphabetically by prefix in the back of this catalog.

General Studies (36 sh)
Marketing majors should take SPC 2016 to satisfy the humanities/values and expressions component, STA 2023 and MAC 2233 to satisfy the mathematics component, and ECO 2013 to satisfy the social science/socio-political component of General Studies.

For additional information see the General Studies section of this catalog.

Common Prerequisites (21 sh)
State mandated common prerequisites must be completed prior to graduation, but are not required for admission to the program. Courses in brackets indicate substitutes from Florida Public Community/Junior Colleges and Universities.