Course Listings/Descriptions

GEB - General Business

GEB 1011 Introduction to Business . . . . . 3(F,S)
Provides in-depth coverage of all aspects of business by presenting an integrated and balanced review of the external and internal forces that comprise business and economic systems. Intended primarily for freshmen/sophomores to assist the student's selection of a business career or business major.

GEB 2948 Service Learning Field Study I . . . . . 3(F,S,SS)
Placement in community agency or other social organizational setting related to field of study. Supervision by faculty and agency. Students and faculty "customize" courses to fit a full range of services that are available in the setting. Student must be able to draw correlation between the discipline and field study. Journal and reflective experience paper are required. With the agreement of the student's faculty sponsor, a minimum of 4-6 hours per week must be done at the field site per semester hour of credit. Permission of instructor is required.

GEB 3XXX E-Business: Systems Fundamentals . . . . . 3(F,S,SS)
Introduces the fundamental E-Business models, technology concepts and systems used to enable and conduct electronic business. The students gain an understanding of the functions of the various types of communications networks, hardware, and software and their uses to support improved business processes throughout the E-Business organization, including practical, hands-on projects designed to enhance E-Business analytical skills. Prerequisite: CGS 2570 or equivalent; and ACG 2021(for business majors). CGS 2570 or equivalent; and GEB 3XX3 (Business Foundations for Non-Business majors). Coorequisite: MAN 3025 (for business majors only).

GEB 3XX3 Business Foundations for Non-Business Majors . . . . . 3(F,S,SS)
Provides non-business students a foundation in the functional areas of management, marketing, finance, accounting and economics. Designed to provide students with a knowledge base that will give access to a broad range of upper level business courses. Available only to non-business majors.

GEB 3212 Writing For Business: Theory and Practice . . . . . 3(F,S,SS)
Supersedes the basics of business writing while reviewing the various kinds of written business correspondence. Students are expected to integrate ethical decision making skills, word processing skills, grammar and writing skills, and analytical thinking skills into the content. Students must be able to determine solutions to problem based exercises. Team assignments may relate to students' discipline. (Gordon Rule Course: Wrtg) Prerequisite: ENC 1101 and ENC 1102.

GEB 3948 Service Learning Field Study II . . . . . 3(F,S,SS)
Placement in community agency or other social organizational setting related to field of study. Supervision by faculty and agency. Students and faculty "customize" courses to fit a full range of services that are available in the setting. Student must be able to draw correlation between the discipline and field study. Journal and reflective experience paper are required. With the agreement of the student's faculty sponsor, a minimum of 4-6 hours per week must be done at the field site per semester hour of credit. Permission of instructor is required.

GEB 4XXX Advanced E-Business: Business-To-Business . . . . . 3(F,S,SS)
Focuses on the current trends in Business-to-Business E-Business activities, including design and implementation issues, web enabling technologies, vertical and horizontal portals, emerging E-Business models, enterprise resource planning, supply chain management, knowledge management, global issues, security concerns, ethical issues and legal implications. Prerequisite: GEB 3XXX (E-Business: Systems Fundamentals).

GEB 4XX1 Advanced E-Business: Business-To-Consumer . . . . . 3(F,S,SS)
Explores Internet business specifically related to the business-to- consumer e-business environment. E-Business can be described as the use of Internet and digital technologies to transform business operations. The goal of e-business is to improve collaboration between and among various stakeholders, facilitate business-to-consumer and business-to-business exchanges, provide one-to-one customer relationships, and increase firm strategic opportunities. The implications of this business approach are that all aspects of firm operation and control, methods of firm value creation, and management of firm profit can be coordinated and centralized in an automated environment. The ultimate outcome of an e-business-enabled firm is a more efficient and dynamic organization that is able to adapt to the real-time nature of 21st century competitive change and business uncertainty. Prerequisite: GEB 3XXX (E-Business: Systems Fundamentals).

GEB 4361 Business in the International Environment . . . . . 3(F,S,SS)
Introduces students to the complexities of conducting business on a global scale. Businesses typically develop in a domestic setting and then expand into international commerce. Focuses on the necessary adaptations of business practices for success in global markets. Offered concurrently with GEB 5365; graduate students will be assigned additional work. Prerequisite: FIN 3403, MAN 3025, MAR 3023.

GEB 4444 Business, Ethics & Society . . . . . 3(F,S,SS)
Relationship of business institution to values and institutions outside its own formal organization. Study of trend toward increased corporate social responsibilities and changes in the legal environment. Offered concurrently with GEB 5445; graduate students will be assigned additional work.

GEB 5365 Business in the International Environment . . . . . 3(F,S,SS)
Introduces students to the complexities of conducting business on a global scale. Businesses typically develop in a domestic setting and then expand into international commerce. Focuses on the necessary adaptations of business practices for success in global markets. Offered concurrently with GEB 4361; students taking course at the graduate level will be assigned additional work. Prerequisites: FIN 3403, MAN 3025, MAR 3023 or equivalents.

GEB 5445 Business, Ethics & Society . . . . . 3(F,S,SS)
Relationship of business institution to values and institutions outside its own formal organization. Study of trend toward increased corporate social responsibilities and changes in the legal environment. Offered concurrently with GEB 4444; students taking course at the graduate level will be assigned additional work.

GEB 6215 Business Communications . . . . . 3(S)
Reflects the emergence of the need for all business leaders to possess communications skills. Gives business students a solid foundation in all forms of business communication for them to perform their jobs more competently.

GEB 6895 Business and Public Policy . . . . . 3(F,S,SS)
Develops expertise in the use of a set of tools to analyze the effect of economic, regulatory and tax policies (external environment) on the business environment and the conduct of business in domestic and international markets. Ethical implications of business response to these environments are also considered.

GEB 6971 Thesis . . . . . 6(CALL DEPT)
Graded on satisfactory/unsatisfactory basis only. Special permission is required.


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