GEB 1011 Introduction to Business . . . . . 3(F,S)
Provides in-depth coverage of all aspects of business by presenting an
integrated and balanced review of the external and internal forces that comprise
business and economic systems. Intended primarily for freshmen/sophomores to
assist the student's selection of a business career or business major.
GEB 2948 Service Learning Field Study I . . . . . 3(F,S,SS)
Placement in community agency or other social organizational setting related
to field of study. Supervision by faculty and agency. Students and faculty
"customize" courses to fit a full range of services that are available
in the setting. Student must be able to draw correlation between the discipline
and field study. Journal and reflective experience paper are required. With the
agreement of the student's faculty sponsor, a minimum of 4-6 hours per week must
be done at the field site per semester hour of credit. Permission of instructor
is required.
GEB 3XXX E-Business: Systems Fundamentals . . . . . 3(F,S,SS)
Introduces the fundamental E-Business models, technology concepts and systems
used to enable and conduct electronic business. The students gain an
understanding of the functions of the various types of communications networks,
hardware, and software and their uses to support improved business processes
throughout the E-Business organization, including practical, hands-on projects
designed to enhance E-Business analytical skills. Prerequisite: CGS 2570 or
equivalent; and ACG 2021(for business majors). CGS 2570 or equivalent; and GEB
3XX3 (Business Foundations for Non-Business majors). Coorequisite: MAN 3025 (for
business majors only).
GEB 3XX3 Business Foundations for Non-Business Majors . . . . . 3(F,S,SS)
Provides non-business students a foundation in the functional areas of
management, marketing, finance, accounting and economics. Designed to provide
students with a knowledge base that will give access to a broad range of upper
level business courses. Available only to non-business majors.
GEB 3212 Writing For Business: Theory and Practice . . . . . 3(F,S,SS)
Supersedes the basics of business writing while reviewing the various kinds
of written business correspondence. Students are expected to integrate ethical
decision making skills, word processing skills, grammar and writing skills, and
analytical thinking skills into the content. Students must be able to determine
solutions to problem based exercises. Team assignments may relate to students'
discipline. (Gordon Rule Course: Wrtg) Prerequisite: ENC 1101 and ENC 1102.
GEB 3948 Service Learning Field Study II . . . . . 3(F,S,SS)
Placement in community agency or other social organizational setting related
to field of study. Supervision by faculty and agency. Students and faculty
"customize" courses to fit a full range of services that are available
in the setting. Student must be able to draw correlation between the discipline
and field study. Journal and reflective experience paper are required. With the
agreement of the student's faculty sponsor, a minimum of 4-6 hours per week must
be done at the field site per semester hour of credit. Permission of instructor
is required.
GEB 4XXX Advanced E-Business: Business-To-Business . . . . . 3(F,S,SS)
Focuses on the current trends in Business-to-Business E-Business activities,
including design and implementation issues, web enabling technologies, vertical
and horizontal portals, emerging E-Business models, enterprise resource
planning, supply chain management, knowledge management, global issues, security
concerns, ethical issues and legal implications. Prerequisite: GEB 3XXX
(E-Business: Systems Fundamentals).
GEB 4XX1 Advanced E-Business: Business-To-Consumer . . . . . 3(F,S,SS)
Explores Internet business specifically related to the business-to- consumer
e-business environment. E-Business can be described as the use of Internet and
digital technologies to transform business operations. The goal of e-business is
to improve collaboration between and among various stakeholders, facilitate
business-to-consumer and business-to-business exchanges, provide one-to-one
customer relationships, and increase firm strategic opportunities. The
implications of this business approach are that all aspects of firm operation
and control, methods of firm value creation, and management of firm profit can
be coordinated and centralized in an automated environment. The ultimate outcome
of an e-business-enabled firm is a more efficient and dynamic organization that
is able to adapt to the real-time nature of 21st century competitive change and
business uncertainty. Prerequisite: GEB 3XXX (E-Business: Systems Fundamentals).
GEB 4361 Business in the International Environment . . . . . 3(F,S,SS)
Introduces students to the complexities of conducting business on a global
scale. Businesses typically develop in a domestic setting and then expand into
international commerce. Focuses on the necessary adaptations of business
practices for success in global markets. Offered concurrently with GEB 5365;
graduate students will be assigned additional work. Prerequisite: FIN 3403, MAN
3025, MAR 3023.
GEB 4444 Business, Ethics & Society . . . . . 3(F,S,SS)
Relationship of business institution to values and institutions outside its
own formal organization. Study of trend toward increased corporate social
responsibilities and changes in the legal environment. Offered concurrently with
GEB 5445; graduate students will be assigned additional work.
GEB 5365 Business in the International Environment . . . . . 3(F,S,SS)
Introduces students to the complexities of conducting business on a global
scale. Businesses typically develop in a domestic setting and then expand into
international commerce. Focuses on the necessary adaptations of business
practices for success in global markets. Offered concurrently with GEB 4361;
students taking course at the graduate level will be assigned additional work.
Prerequisites: FIN 3403, MAN 3025, MAR 3023 or equivalents.
GEB 5445 Business, Ethics & Society . . . . . 3(F,S,SS)
Relationship of business institution to values and institutions outside its
own formal organization. Study of trend toward increased corporate social
responsibilities and changes in the legal environment. Offered concurrently with
GEB 4444; students taking course at the graduate level will be assigned
additional work.
GEB 6215 Business Communications . . . . . 3(S)
Reflects the emergence of the need for all business leaders to possess
communications skills. Gives business students a solid foundation in all forms
of business communication for them to perform their jobs more competently.
GEB 6895 Business and Public Policy . . . . . 3(F,S,SS)
Develops expertise in the use of a set of tools to analyze the effect of
economic, regulatory and tax policies (external environment) on the business
environment and the conduct of business in domestic and international markets.
Ethical implications of business response to these environments are also
considered.
GEB 6971 Thesis . . . . . 6(CALL DEPT)
Graded on satisfactory/unsatisfactory basis only. Special permission is
required.