MMC-MASS MEDIA COMMUNICATION

MMC 2000 Principles of Mass Communication . . . . . 3(3,0,0)
Principles, issues, organizations and functions of film, radio, television, print and other media of mass communication. Consideration of current practices and recent developments and their implications for the future direction of mass media. (General Studies course: SS/SOC)

MMC 3261C Computer Mediated Communication . . . . . 3(1.5,1.5,0)
Examination of theoretical and practical issues emerging from the use of the Internet as a communication medium. Focus is on the legal, social and ethical problems arising from the use of computers in communication. Students also acquire skills in creating content for the Web, and in critical analysis of websites. Applications of the Internet for advertising, public relations and journalism are discussed. Basic familiarity with computer use and operating systems is required.

MMC 3601 Minorities and the Mass Media . . . . . 3(3,0,0)
Concerns of mass media as they pertain to minority issues; review of mass media portrayals of minorities; problems of minority access to mass media; prospects for mass media and cultural diversity in the 21st Century.

MMC 4103 Writing for Film-Television-Radio . . . . . 3(3,0,0)
Study and practice of writing for the mass media: screenplays, teleplays, radio and TV commercials, public affairs. Study of various script formats, story board and other presentational material. (Gordon Rule Course: Wrtg)

MMC 4201 The Constitution and the Press . . . . . 3(3,0,0)
Concerns of the press as they pertain to prior restraint, libel, privacy, testimonial privilege, access to information, obscenity and the insurance of a fair trial. Extensive review of court decisions. Offered concurrently with MMC 5206; graduate students will be assigned additional work.

MMC 4262 Communication Technologies . . . . . 3(3,0,0)
Examination of characteristics and capabilities of new and developing communication technologies. Specifically, the study of radio, film and television technologies, their growing interconnection with distribution systems (satellite and cable), and other communication technologies (telephone, computer, videocassette recorder, compact disc, laser disc, etc.) presenting a multitude of communication experiences. Investigation of the effects of technological change on systems and institutions, their economic, social and cultural impact, and their implications for public policy. Exploration of the emerging global communication, professional challenges and career opportunities in the 21st Century. Offered concurrently with MMC 5267; graduate students will be assigned additional work. Senior status is required.

MMC 4300 Global Communication . . . . . 3(3,0,0)
Study of comparative mass media systems (telecommunication, film and print media) and related problems and issues of culture, national development, foreign policy, national sovereignty, regulation and policy, information flow, propaganda, human rights and global trends in telecommunication. Offered concurrently with MMC 5306; graduate students will be assigned additional work. Senior standing is required.

MMC 4301 Mass Media and Society in Latin America . . . . . 3(3,0,0)
Role of the mass media in Latin American countries' social, economic, political and cultural development. Offered concurrently with MMC 5308; graduate students will be assigned additional work.

MMC 5206 The Constitution and the Press . . . . . 3(3,0,0)
Concerns of the press as they pertain to prior restraint, libel, privacy, testimonial privilege, access to information, obscenity and the insurance of a fair trial. Extensive review of court decisions. Offered concurrently with MMC 4201; graduate students will be assigned additional work.

MMC 5267 Communication Technologies . . . . . 3(3,0,0)
Examination of characteristics and capabilities of new and developing communication technologies. Specifically, the study of radio, film and television technologies, their growing interconnection with distribution systems (satellite and cable), and other communication technologies (telephone, computer, videocassette recorder, compact disc, laser disc, etc.) presenting a multitude of communication experiences. Investigation of the effects of technological change on systems and institutions, their economic, social and cultural impact, and their implications for public policy. Exploration of the emerging global communication, professional challenges and career opportunities in the 21st Century. Additional research under the supervision of the instructor. Offered concurrently with MMC 4262; graduate students will be assigned additional work.

MMC 5306 Global Communication . . . . . 3(3,0,0)
Study of comparative mass media systems (telecommunication, film and print media and related problems and issues of culture, national development, foreign policy, national sovereignty, regulation and policy, information flow, propaganda, human rights and global trends in telecommunication. Offered concurrently with MMC 4300; graduate students will be assigned additional work. Graduate standing is required.

MMC 5308 Mass Media and Society in Latin America . . . . . 3(3,0,0)
Role of the mass media in Latin American countries' social, economic, political and cultural development. Offered concurrently with MMC 4301; graduate students will be assigned additional work.

MMC 6XXX Managing Media Organizations . . . . . 3(3,0,0)
Philosophy, structure and planning of radio, television, print, advertising, and public relations organizations. Analyzes functions in media organizations including personnel, budgeting, sales, content and related activities. Examines day-to-day operations of media outlets from management perspective. Research assignments related to management decisions.

MMC 6507 Film-Television Theory and Criticism . . . . . 3(3,0,0)
Theories of film and television. The critical analysis of technique, structure and visual style. Emphasis is on underlying principles, major theorists, close examination of selected films and television programs and criteria for evaluation.

MMC 6605 Social Impact of the Mass Media . . . . . 3(3,0,0)
Theoretical underpinnings of mass communication research, content of and audiences for mass media, the effects of media on children and political processes and the role of the media in social change.

MMC 6616 Media, Culture and Society . . . . . 3(3,0,0)
A study of mass media, popular culture and its impact on American society.



Enrollment Services
July 2000