MAR-MARKETING

MAR 2948 Service Learning Field Study I . . . . . 1-3(VARIABLE)
Placement in community agency or other social organizational setting related to field of study. Supervision by faculty and agency. Students and faculty "customize" courses to fit a full range of services that are available in the setting. Student must be able to draw correlation between the discipline and field study. Journal and reflective experience paper are required. With the agreement of the student's faculty sponsor, a minimum of 4-6 hours per week must be done at the field site per semester hour of credit. Permission of instructor is required.

MAR 3023 Marketing Fundamentals . . . . . 3(3,0,0)
Function of marketing in our economic system; role of the consumer in marketing decisions; the decisions marketing managers must make to provide goods and services, priced, promoted and distributed to meet organizational objectives in changing environments. Completion of 45 semester hours of college coursework is required.

MAR 3323 Promotional Management . . . . . 3(3,0,0)
Promotional management builds on a rigorous base of consumer psychology and then proceeds to treat advertising, public relations and publicity, personal selling, word of mouth and sales promotion as part of an overall integrated promotional mix. Various communication methods and tools are treated as variables for use alone or in combination to communicate the want-satisfying attributes of products and services. Culminates in a look at promotional strategy in the future. Prerequisite: MAR 3023.

MAR 3370 Information Systems for Business Decisions . . . . . 3(3,0,0)
Focuses on information systems in a market oriented business context. Includes traditional internal information flows as well as the acquisition and management of market based information required for superior organizational performance. Information systems theory and concepts, as well as a market oriented business management philosophy, will be used as unifying themes to guide experiential discovery of both public domain and commercial information resources in a variety of print and electronic media. Students will explore the integration of these external information sources with existing internal sources in a decision oriented market based framework. Prerequisite: CGS 2570 , ACG 2071, MAR 3023, and MAN 3025.

MAR 3503 Consumer Behavior . . . . . 3(3,0,0)
Buyer behavior and its effects on marketing policies, function and institutions. Prerequisite: MAR 3023.

MAR 3948 Service Learning Field Study II . . . . . 1-3(VARIABLE)
Placement in community agency or other social organizational setting related to field of study. Supervision by faculty and agency. Students and faculty "customize" courses to fit a full range of services that are available in the setting. Student must be able to draw correlation between the discipline and field study. Journal and reflective experience paper are required. With the agreement of the student's faculty sponsor, a minimum of 4-6 hours per week must be done at the field site per semester hour of credit. Permission of instructor is required.

MAR 3949 Cooperative Education . . . . . 1-2(VARIABLE)
Alternating full-time or consecutive parallel terms of practical experience in the intended field. Reinforcing academic preparation; confirming educational and career goals; personal and professional development; early start in career; earnings toward self-support; improved employability. (See program description under Cooperative Education). Graded on satisfactory/unsatisfactory basis only. Permission of director of Cooperative Education is required.

MAR 4203 Distribution Management . . . . . 3(3,0,0)
Marketing activities and relationships within distribution channels. Analysis of decision-making and policy formulation for wholesalers, retailers and integrated marketing institutions. Prerequisite: MAR 3023.

MAR 4231 Retail Management . . . . . 3(3,0,0)
Profit planning and business control; buying, stock control, pricing, promotion, store location, layout, organization, coordination of store activities. Prerequisite: MAR 3023.

MAR 4324 Integrated Marketing Communications Principles . . . . . 3(3,0,0)
Examines the principles of advertising, sales promotion, and related promo tools within the context of the overall marketing communications program. To examine these components of marketing communications, we will focus on the relationship of advertising, sales promotion, and promo tools to marketing plans, the different types of strategic and tactical methods which can be employed, and the evaluation of the overall campaign. Prerequisite: MAR 3023.

MAR 4333 Integrated Marketing Communications: Management . . . . . 3(3,0,0)
Formulation of marketing communication policies involving an analysis of cases dealing with the role of marketing communication in marketing; determination of objectives; strategy; appropriation policy; media selection; evaluating marketing communication results; and organization of marketing communication functions. Prerequisite: MAR 3023 and one of the following: ADV 3000, MAR 3323 or MAR 4324.

MAR 4403 Sales Management . . . . . 3(3,0,0)
Analysis of the manager's role in sales force management and related organizational environments. Getting results through others by planning, organizing, staffing, directing, controlling, and motivating employees to achieve the organization's objectives. The process of attaining influence, recognition, and power in an organization. Offered concurrently with MAR 5406; graduate students will be assigned additional work. Prerequisite: MAR 3023.

MAR 4613 Marketing Research . . . . . 3(3,0,0)
Conducting marketing research to provide information to be used in decision-making. Emphasis placed on problem formulation and evaluation of research designs leading to problem resolution. Data analysis using statistical analysis package and research report writing. Requires marketing research project. Offered concurrently with MAR 5616; graduate students will be assigned additional work. An introductory course in computers is recommended before enrolling in this course. Prerequisite: MAR 3023 or MAR 5055 and STA 2023.

MAR 4701 Professional Selling Methods . . . . . 3(3,0,0)
Analysis of professional selling methodology including communication, persuasion, negotiation, and salesmanship. Evaluation of these principles in both business and social environments. Offered concurrently with MAR 5706; graduate students will be assigned additional work. Prerequisite: MAR 3023.

MAR 4721 Internet Marketing Principles . . . . . 3(3,0,0)
Examines the principles of Internet Marketing in the context of an integrated marketing program. Internet marketing strategies and tactics will be examined in order to implement business operations on the Internet. Students will be exposed to Web design packages and techniques useful in the development of Internet marketing Web sites. Offered concurrently with MAR 5726; graduate students will be assigned additional work. Prerequisite: MAR 3023.

MAR 4803 Marketing Problems and Strategy . . . . . 3(3,0,0)
Problems facing marketing managers. Cases are analytical in substance and require that executive action be taken. Graduating senior status and demonstration of proficiency in accounting and finance is required.

MAR 4842 Professional Services Marketing . . . . . 3(3,0,0)
Professional services is a dynamic, growing field. Encompasses a range of businesses such as accounting, financial, medical, legal, and consulting services. Focuses on the application of the marketing concept to the implementation and management of service enterprises. Prerequisite: MAR 3023.

MAR 4880 Internet Marketing Management . . . . . 3(3,0,0)
Development of advanced managerial skills relevant to the creation, design, and implementation of an integrated Internet marketing program. Students will create and deploy a real-world Internet business utilizing the advanced strategies, tactics, and planning mechanisms acquired. Offered concurrently with MAR 5885; graduate students will be assigned additional work. Prerequisite: MAR 3023, MAR 4721.

MAR 4941 Marketing Internship . . . . . 1-6(VARIABLE)
Supervised field practicum in marketing-related position. May include activities in any one or more functional areas of marketing (research, sales, advertising, promotion, etc.). Graded on satisfactory/unsatisfactory basis only. A 3.0 GPA in major courses and permission of the Internship advisor is required. Prerequisite: MAR 3023.

MAR 4946 Marketing Consulting . . . . . 3(3,0,0)
Students are assigned to teams and each team is responsible for working with a client who is an owner/manager of a local business firm. Student teams are responsible for determining a client's marketing problems and for proposing solutions to these problems. In most cases, student teams will actually aid the client in implementing recommended solutions. Student teams are required to write a report and to make an oral presentation. Since a wide range of related issues may be encountered, including accounting, finance, management as well as marketing issues, senior standing is required.

MAR 5055 Survey of Marketing . . . . . 2(2,0,0)
Analysis of marketing management concepts and techniques applied to decision-making with respect to products/services, pricing, distribution, and promotional programs.

MAR 5406 Sales Management . . . . . 3(3,0,0)
Analysis of the manager's role in sales force management and related organizational environments. Getting results through others by planning, organizing, staffing, directing, controlling, and motivating employees to achieve the organization's objectives. The process of attaining influence, recognition, and power in an organization. Offered concurrently with MAR 4403; graduate students will be assigned additional work. Prerequisite: MAR 3023 or MAR 5055.

MAR 5616 Marketing Research . . . . . 3(3,0,0)
Conducting marketing research to provide information to be used in decision-making. Emphasis placed on problem formulation and evaluation of research designs leading to problem resolution. Data analysis using statistical analysis package and research report writing. Requires marketing research project. Offered concurrently with MAR 4613; graduate students are required to write an additional research paper or its equivalent. An introductory course in computers is recommended prior to enrolling in this course. Prerequisite: MAR 3023 or MAR 5055 and STA 2023.

MAR 5706 Professional Selling Methods . . . . . 3(3,0,0)
Analysis of professional selling methodology including communication, persuasion, negotiation, and salesmanship. Evaluation of these principles in both business and social environments. Offered concurrently with MAR 4701; graduate students required to prepare an in-depth research paper. Prerequisite: MAR 3023 or MAR 5055.

MAR 5726 Internet Marketing Principles . . . . . 3(3,0,0)
Examines the principles of Internet Marketing in the context of an integrated marketing program. Internet marketing strategies and tactics will be examined in order to implement business operations on the Internet. Students will be exposed to Web design packages and techniques useful in the development of Internet marketing Web sites. Offered concurrently with MAR 4721; graduate students will be assigned additional work. Prerequisite: MAR 3023.

MAR 5885 Internet Marketing Management . . . . . 3(3,0,0)
Development of advanced managerial skills relevant to the creation, design, and implementation of an integrated Internet marketing program. Students will create and deploy a real-world Internet business utilizing the advanced strategies, tactics, and planning mechanisms acquired. Offered concurrently with MAR 4880; graduate students will be assigned additional work. Prerequisite: MAR 3023, MAR 4721.

MAR 6815 Marketing Management . . . . . 3(3,0,0)
Creation of enduring and mutually satisfactory customer relationships through the provision of customer value as an enterprise management philosophy. With consideration given to operating environments, the course is designed to teach the formulation, implementation, and control of comprehensive marketing strategy with emphasis on the integrative aspects of the marketing function in a market based enterprise. Both qualitative and quantitative analyses are used in an applications oriented context. Contains a portfolio project. Prerequisite: MAR 3023 or MAR 5055 and QMB 6305.

MAR 6947 Graduate Marketing Internship . . . . . 1-3(VARIABLE)
Supervised field practicum in marketing related position. May include activities in any one or more functional areas of marketing (research, sales, advertising, promotion, etc.). Students will be expected to perform duties with an emphasis on analysis and management appropriate for graduate credit. This will be reflected in the paper written at the conclusion of the internship. Graded on satisfactory/unsatisfactory basis only. A 3.0 GPA in major courses and permission of the Internship advisor is required. Prerequisite: MAR 3023.