COMMUNICATION ARTS
Degree: Bachelor of Bachelor of Arts
Specializations: Telecommunication & Film
Journalism
Advertising
Organizational Communication
Public Relations
Minors:  General Communication
Leadership Communication
Department: Communication Arts
Building 36, Room 178
(850) 474-2829
commarts@uwf.edu
College: Arts and Sciences
Semester Hours Required for Degree: 120

Faculty: W.S Towns (Chairperson), P.J. Auter, J.L. Day, A.S. duPr‚, M.A. el Nawawy, R.T. Eubanks (Emeritus), T.V. Groth, A.M. Karimi, E.M. Perrigo, M.D. Saunders, M.E. Steele, T.S. Whitfield; Faculty Associate: J.E. Bowden

The B.A. program offered by the Department of Communication Arts has been designed to offer a framework for exploring human communication and to provide practical experience in broadcasting, film, journalism, public relations, advertising, and organizational settings that require effective interpersonal, organization, and public speaking skills.

PROGRAM REQUIREMENTS
In addition to general University requirements and General Studies requirements, students seeking the B.A. in Communication Arts must meet the requirements listed below.

Internships for a maximum of 3 sh are available in a variety of settings.

A maximum of 6 sh of lower-division course work in communication may be applied to degree requirements. No grade below a "C-" in a communication arts course may be applied toward graduation.

Course descriptions are listed alphabetically by prefix at Course Listings/Descriptions. For courses with a dash in the course number, contact the offering department for information.

General Studies (36 sh)
Students should take SPC 2016 to meet the contemporary values and expression component. For additional information see the General Studies section of this catalog.

Common Prerequisites (18 sh)
State mandated common prerequisites must be completed prior to graduation, but are not required for admission to the program.

1000/2000 level courses outside major 18

Lower Division Electives (6-24 sh)
Sufficient 1000/2000 level electives to complete at least 60 semester hours in the lower division. Current UWF students may use elective courses at any level (1000-4999) to meet this elective requirement.

Recommended that these courses be taken at the lower division, since they are required for the degree.

All majors except Organizational Communication:
MMC 2000 Principles of Mass Communication 3
SPC 2016 Basic Communication Skills 3
 

Organizational Communication Majors:
GEA 2000 Nations & Regions of the World 3
SPC 2016 Basic Communication Skills 3

 

TELECOMMUNICATION & FILM SPECIALIZATION

Major (27-30 sh)

MMC 4103 Writing for Film-TV-Radio 3
RTV 3000 Introduction to Telecommunications 3
 

Choose three:
COM 4940 Internship in Communication 3
Course offered 1-3 sh per semester
COM 3948 Service Learning Field Study II (Film) 3
Course offered 1-3 sh per semester
FIL 4601 Film Making 3
RTV 3200C Television Production 3
RTV 3240C Radio Production 3
RTV 3320C Electronic Field Production Television 3
 

Choose three:
COM 4620 Communication Ethics 3
FIL 4300 Documentary Film & Television 3
FIL 4403C History Motion Picture I  3
FIL 4404C History Motion Picture II 3
MMC 4201 The Constitution & the Press 3
MMC 4300 Global Communication 3
RTV 4404  International Broadcasting 3
 

Choose a total of 3 sh (3 times for 1 sh each) :
FIL 3940 Practicum: Film 1
RTV 3941 Practicum: Radio 1
RTV 3942 Practicum: Television News 1
RTV 3945 Practicum: Non-News Television 1
 

If not taken in lower division:
MMC 2000 Principles of Mass Communication 3

Major-Related (30-33 sh)
Students must complete a minor or its 15 sh equivalent in a field related to the student's career objectives and additional approved 3000/4000 level electives outside communication arts.

Upper Division Electives (0 sh)

JOURNALISM SPECIALIZATION

Major (24-30 sh)

JOU 3100 Newspaper Reporting 3
JOU 4101 Advanced Newspaper Reporting 3
MMC 3261C Computer Mediated Communication 3
MMC 4201 The Constitution & the Press 3
 

If not taken in lower division:
MMC 2000 Principles of Mass Communication 3
 

Choose one option:

Option 1
RTV 3000 Introduction to Telecommunications 3
RTV 3200C Television Production 3
RTV 3320C Electronic Field Production Television 3
RTV 3304 Broadcast Journalism 3
RTV 3942 Practicum: Television 3
(3 times for 1 sh each)
 

Option 2
JOU 3940 Practicum: Voyager 3
JOU 4004 The Newspaper in American Society 3
JOU 4308 Magazine Writing 3
JOU 4411 Newspaper Design 3

Major-Related (30-36 sh)
Students must complete a minor or its 15 sh equivalent in a field related to the student's career objectives and additional approved 3000/4000 level electives outside communication arts.

Upper Division Electives (0 sh)

PUBLIC RELATIONS SPECIALIZATION

Major (33-36 sh)

ADV 3213C Professional Publication Design 3
COM 4110 Business & Professional Communication 3
PUR 3000 Principles of Public Relations 3
PUR 3100 Writing for Public Relations 3
PUR 4600 Integrated Communication-Management 3
PUR 4800 Integrated Communication-Research 3
 

Choose one:
JOU 3100 Newspaper Reporting 3
RTV 3304 Broadcast Journalism 3
 

Electives
3000/4000 level communication arts electives 12
(COM 4940 recommended, but not required)
 

If not taken in lower division:
MMC 2000 Principles of Mass Communication 3

Major-Related (24-27 sh)

CGS 2570 Microcomputer Application Packages 3
CGS 2580 Desktop Publishing 3
 

If not taken in lower division:
STA 2023 Elements of Statistics 3

Students must complete a minor or its 15 sh equivalent in a field related to the student's career objectives and additional approved 3000/4000 level electives outside communication arts.

Upper Division Electives (0 sh)

ADVERTISING SPECIALIZATION

Major (33-36 sh)

ADV 3000 Introduction to Advertising 3
ADV 3101C Advertising Creative Strategy & Tactics 3
ADV 3213C Professional Publication Design 3
ADV 3300C Advertising Media 3
ADV 4802 Integrated Communication-Campaigns 3
COM 4110 Business and Professional Communication 3
3000/4000 level communication arts electives 15
 
Recommended Electives include:
ADV 4202C Advertising Creative Direction* 3
ADV 4801C National Student Advertising Competition* 3
COM 4120 Organizational Communication 3
COM 4940 Professional Internship* 3
Course offered as 1-3 sh per semester
MMC 3261C Computer Mediated Communications 3
PUR 3000 Principles of Public Relations 3
PUR 3100 Writing for Public Relations* 3
PUR 4600 Integrated Communication Management* 3
*Requires 1 or more prerequisites
 

If not taken in lower division:
MMC 2000 Principles of Mass Communication 3

Major-Related (24-27 sh)

CGS 2570 Microcomputer Application Packages 3
CGS 2580 Desktop Publishing 3

Students must complete a minor or its 15 sh equivalent in a field related to the student's career objectives and additional approved 3000/4000 level electives outside communication arts.

Upper Division Electives (0 sh)

ORGANIZATIONAL COMMUNICATION SPECIALIZATION

Major (39-42 sh)

COM 4120 Organizational Communication 3
COM 4464 Applied Communication Theory 3
COM 4103C Leadership Communication 3
PUR 4800 Integrated Communication-Research 3
SPC 3602 Advanced Presentational Strategies 3
SPC 3301 Interpersonal Communication 3
SPC 3425 Group & Team Communication 3
 

Choose one:
ADV 3000 Introduction to Advertising 3
PUR 3000 Introduction to Public Relations 3
 

Choose one:
COM 4014 Gender & Communication 3
SPC 4634 Rhetoric of the Southern Civil Rights Movement 3
SPC 4710 Intercultural Communication 3
 

Choose one:
COM 4940 Internship in Communications 3
Course offered 1-3 sh per semester
COM 3948 Service Learning Field Study II 3
Course offered 1-3 sh per semester
SPC 3594 Practicum in Forensics 3
(3 times for 1 sh each)
 

If not taken in lower division:
SPC 2016 Basic Communication Skills 3
 
Choose one emphasis:
Communication Studies Emphasis
Choose 9 sh of approved Communication Arts electives or other department offerings related to career objective.

Global Communications Emphasis
COM 4102 International Business Communication 3
MMC 4300 Global Communication 3
MMC 4301 Mass Media & Society in Latin America 3

Major-Related (18-21 sh)

If not taken at the lower division: 
STA 2023  Elements of Statistics 3

Communication Studies Emphasis
Students must complete a minor or its 15 sh equivalent in a field related to the student's career objectives and additional approved 3000/4000 level electives outside communication arts.

Global Communication Emphasis
Students must complete a minor or its 15 sh equivalent in a field related to the student's career objectives and additional approved 3000/4000 level electives outside communication arts.

Upper Division Electives (0 sh)

MINORS

General Communication (15 sh)
The department offers a Minor in Communication for students from other disciplines in which communication plays a vital role. The minor consists of at least 15 sh of communication arts courses. To fulfill the requirements for the minor, a student must complete 15 sh of the required courses in a program of study (i.e., journalism, telecommunication and film, public relations and advertising, or organizational communication).

Leadership Communication (15 sh)
The Leadership Communication program promotes leadership communication competencies, self-confidence, ethical character, and service to others. Each course in the program involves a hands-on learning activity which empowers students to apply leadership characteristics in University projects and activities, professional environments, or service-learning work in the community. Students completing the Leadership Communication Minor will also earn their Service Learning Certification.

COM 4120 Organizational Communication 3
COM 4103C Leadership Communication 3
SPC 3301 Interpersonal Communication 3
SPC 3425 Group & Team Communication 3
SPC 3602 Advanced Presentational Strategies 3
Enrollment Services
July 2000