ADV 3000 Introduction to Advertising . . . . . . 3(3,0,0)
Advertising as an institution, strategy development, and creative execution, the advertising media. Provides a basic understanding of the advertising process, advertising's role in society, its procedures and practices.

ADV 3101C Advertising Creative Strategy and Tactics . . . . . . 3(2,1,0)
Covers the concept and development of creative advertising strategy and the execution of the strategy into effective advertising. Professional advertising writing and art direction for both print and broadcast will be covered. Course in creative direction. Theory and techniques of creating effective advertising in the nineties. Prerequisite: ADV 3000.

ADV 3213C Professional Publication Design . . . . . . 3(2,1,0)
Addresses professional publication design theory and practice. Subjects include magazine, newsletter, collateral, and brochure design. Design topics include: typography, grids, graphics, paper, color, and identity. Commercial and desktop publishing are incorporated from a designer's viewpoint. Familiarity with desktop publishing, especially PageMaker and Macintosh is required. Prerequisite: CGS 2580.

ADV 3300C Advertising Media . . . . . . 3(2,1,0)
Analysis and evaluation of advertising media, market analyses, media planning, media strategies, discussions, and costs.

ADV 4202C Advertising Creative Direction . . . . . . 3(2,1,0)
Advanced creative direction theory and execution. Course will build professional-level portfolio. Permission of instructor is required. Prerequisite: ADV 3101C.

ADV 4404 International Advertising . . . . . . 3(3,0,0)
Explores theoretical and managerial aspects of international advertising. Emphasis is placed on understanding the influence of cultural, social and economic factors in the practice of international advertising. Students are exposed to the academic and professional literature in the field, and the common research paradigms. Offered concurrently with ADV 5405; graduate students will be assigned additional work. Prerequisite: ADV 3000.

ADV 4801C National Student Advertising Competition . . . . . . 3(2,1,0)
Preparation of American Advertising Federation competition. Student agency prepares complete campaign including: market research and segmentation; media and promotion plans, strategy, creative and presentation. Professional standards stressed. Permission of instructor required.

ADV 4802 Integrated Communication-Campaigns . . . . . . 3(3,0,0)
The capstone experience for advertising and public relations majors. Prepare complete integrated communication campaign including: research, strategy, design, copy, and presentation to client. Senior major or minor status in advertising or public relations required. Prerequisite: ADV 3101C, ADV 3300C.

ADV 5405 International Advertising . . . . . . 3(3,0,0)
Explores theoretical and managerial aspects of international advertising. Emphasis is placed on understanding the influence of cultural, social, and economic factors in the practice of international advertising. Students are exposed to the academic and professional literature in the field, and the common research paradigms. Offered concurrently with ADV 4404; graduate students will be assigned additional work.