COMMUNICATION ARTS
| Degree: | Bachelor of Arts |
| Specializations: | Telecommunication & Film Journalism Advertising & Public Relations Organizational Communication Minor: General Communication Leadership Communication |
| Department: | Communication Arts Building 36, Room 178 (850) 474-2829 |
| College: | Arts & Social Sciences |
Semester Hours Required for Degree: 126
Faculty: W.S Towns (Chairperson), P.J. Auter, J. Comstock, J.L. Day, R.T. Eubanks (Emeritus), T.V. Groth, A.M. Karimi, E.M. Perrigo, M.D. Saunders, M.E. Steele, T.S. Whitfield; Faculty Associate: J.E. Bowden
The Communication Arts program has been accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).
The B.A. program offered by the Department of Communication Arts has been designed to offer a framework for exploring human communication and to provide practical experience in broadcasting, film, journalism, public relations, advertising, and organizational settings that require effective interpersonal, organization, and public speaking skills.
PROGRAM REQUIREMENTS
In addition to general University requirements and General Studies requirements, students seeking the B.A. in Communication
Arts must meet the requirements listed below.
Internships for a maximum of 3 sh are available in a variety of settings.
A maximum of 6 sh of lower-division course work in communication may be applied to degree requirements. No grade below a "C" in a communication arts course may be applied toward graduation.
Course descriptions are listed alphabetically by prefix in the back of this catalog. For courses with a dash in the course number, contact the offering department for information.
General Studies (36 sh)
Students should take SPC 2016 to meet the contemporary values and expression component. For additional information see
the General Studies section of this catalog.
Common Prerequisites (18 sh)
State mandated common prerequisites must be completed prior to graduation, but are not required for admission to the
program.
| 1000/2000 level courses outside major | 18 |
Lower Division Electives (9-27 sh)
Sufficient 1000/2000 level electives to complete at least 63 semester hours in the lower division.
Recommended that these courses be taken at the lower division, since they are required for the degree.
| All majors except Organizational Communication: | |||
| MMC 2000 | Principles of Mass Communication | 3 | |
| SPC 2016 | Basic Communication Skills | 3 | |
| Organizational Communication: | |||
| GEA 2000 | Nations & Regions of the world | 3 | |
| SPC 2016 | Basic Communication Skills | 3 | |
TELECOMMUNICATION & FILM SPECIALIZATION
Major (33-36 sh)
| MMC 4103 | Writing for Film-TV-Radio | 3 | |
| RTV 3000 | Introduction to Telecommunications | 3 | |
| Choose three: | |||
| COM 4940 | Internship | 3 | |
| Course offered 1-3 sh per semester | |||
| FIL 3948 | Service Learning Field Study II (Film) | 3 | |
| Course offered 1-3 sh per semester | |||
| FIL 4601 | Film Making | 3 | |
| RTV 3200C | Television Production | 3 | |
| RTV 3240C | Radio Production | 3 | |
| RTV 3320C | Electronic Field Production TV | 3 | |
| RTV 3948 | Service Learning Field Study II | 3 | |
| Choose three: | |||
| COM 4620 | Communication Ethics | 3 | |
| FIL 4300 | Documentary Film & Television | 3 | |
| FIL 4403C | History Motion Picture I | 3 | |
| FIL 4404C | History Motion Picture II | 3 | |
| MMC 4201 | The Constitution & the Press | 3 | |
| MMC 4300 | Global Communication | 3 | |
| RTV 4404 | International Broadcasting | 3 | |
| Choose a total of 3 sh (3 times for 1 sh each) : | |||
| FIL 3---- | Practicum: Film | 1 | |
| RTV 3941C | Practicum: Nautilus News Radio | 1 | |
| RTV 3942C | Practicum: Nautilus News TV | 1 | |
| RTV 3xxx | Practicum: Non-News TV | 1 | |
| Electives | |||
| 3000/4000 level communication arts electives | 6 | ||
| If not taken in lower division: | |||
| MMC 2000 | Principles of Mass Communication | 3 | |
Major-Related (0 sh)
Upper Division Electives (27-30 sh)
Sufficient 3000/4000 level electives to meet UWF's requirement of 48 semester hours in the upper division or completion of
all departmental requirements at the 3000/4000 level, whichever is greater.
Students must complete a 15 sh minor or its equivalent in a field related to the student's career objectives and additional approved 3000/4000 level electives outside Communication Arts.
JOURNALISM SPECIALIZATION
Major (33-36 sh)
| JOU 3101 | Newspaper Reporting | 3 | |
| JOU 4101 | Advanced News Reporting | 3 | |
| JOU 4xxx | Newspaper Editing | 3 | |
| MMC 4201 | The Constitution & the Press | 3 | |
| Choose one option: | |||
| Option 1 | |||
| RTV 3000 | Introduction to Telecommunications | 3 | |
| RTV 3320C | Electronic Field Production Television | 3 | |
| RTV 3304 | Broadcast Journalism | 3 | |
| 3000/4000 level communication arts elective | 9 | ||
| (COM 4940 is recommended, but not required) | |||
| Choose a total of 3 sh (3 times for 1 sh each): | |||
| a minimum of 2 sh in TV required | |||
| RTV 3941 | Practicum: Nautilus News Radio | 1 | |
| RTV 3942 | Practicum: Nautilus News TV | 1 | |
| Option 2 | |||
| JOU 3940C | Practicum: Voyager (3 times for 1 sh each) | 3 | |
| JOU 4004 | The Newspaper in American Society | 3 | |
| JOU 4308 | Magazine Writing | 3 | |
| 3000/4000 level communication arts electives | 12 | ||
| (COM 4940 recommended, but not required) | |||
| If not taken in lower division: | |||
| MMC 2000 | Principles of Mass Communication | 3 | |
Major-Related (0 sh)
Upper Division Electives (27-30 sh)
Sufficient 3000/4000 level electives to meet UWF's requirement of 48 semester hours in the upper division or completion of
all departmental requirements at the 3000/4000 level, whichever is greater.
Must include a minor or equivalent in a field related to the student's career objectives and additional approved 3000/4000 level electives outside Communication Arts.
PUBLIC RELATIONS & ADVERTISING/PUBLIC RELATIONS SPECIALIZATION
Major (33-36 sh)
| ADV 3213C | Professional Publication Design | 3 | |
| COM 4110 | Business & Professional Communication | 3 | |
| PUR 3000 | Principles of Public Relations | 3 | |
| PUR 3100 | Writing for Public Relations | 3 | |
| PUR 4600 | Integrated Communication-Management | 3 | |
| PUR 4800 | Integrated Communication-Research | 3 | |
| Choose one: | |||
| JOU 3410 | Newspaper Reporting | 3 | |
| RTV 3304 | Broadcast Journalism | 3 | |
| Electives | |||
| 3000/4000 level communication arts electives | 12 | ||
| (COM 4940 recommended, but not required) | |||
| If not taken in lower division: | |||
| MMC 2000 | Principles of Mass Communication | 3 | |
Major-Related (0-3 sh)
| If not taken in lower division: | |||
| STA 2023 | Elements of Statistics | 3 | |
Upper Division Electives (27-30 sh)
Sufficient 3000/4000 level electives to meet UWF's requirement of 48 semester hours in the upper division or completion of
all departmental requirements at the 3000/4000 level, whichever is greater.
Students must complete a 15 sh minor or its equivalent in a field related to the student's career objectives and additional 3000/4000 level electives outside Communication Arts.
PUBLIC RELATIONS & ADVERTISING/ADVERTISING SPECIALIZATION
Major (33-36 sh)
| ADV 3000 | Introduction to Advertising | 3 | |
| ADV 3101C | Advertising Creative Strategy & Tactics | 3 | |
| ADV 3213C | Professional Publication Design | 3 | |
| ADV 3300C | Advertising Media | 3 | |
| ADV 4802 | Integrated Communication-Campaigns | 3 | |
| COM 4110 | Business and Professional Communication | 3 | |
| 3000/4000 level communication arts electives | 15 | ||
| (COM 4940 is recommended, but not required) | |||
| If not taken in lower division: | |||
| MMC 2000 | Principles of Mass Communication | 3 | |
Major-Related (0 sh)
Upper Division Electives (27-30 sh)
Sufficient 3000/4000 level electives to meet UWF's requirement of 48 semester hours in the upper division or completion of
all departmental requirements at the 3000/4000 level, whichever is greater.
Students must complete a 15 sh minor or its equivalent in a field related to the student's career objectives and additional approved 3000/4000 level electives outside Communication Arts.
ORGANIZATIONAL COMMUNICATION SPECIALIZATION
Major (36-39 sh)
| COM 4120 | Organizational Communication | 3 | |
| COM 4464 | Applied Communication Theory | 3 | |
| COM 4xxxC | Leadership Communication | 3 | |
| PUR 4800 | Integrated Communication-Research | 3 | |
| SPC 2600 | Presentational Speaking | 3 | |
| SPC 3301 | Interpersonal Communication | 3 | |
| SPC 3425 | Group & Team Communication | 3 | |
| Choose one: | |||
| COM 4014 | Gender & Communication | 3 | |
| SPC 4634 | Rhetoric of the Southern Civil Rights Movement | 3 | |
| SPC 4710 | Intercultural Communication | 3 | |
| Choose one: | |||
| COM 4940 | Internship in Communications | 3 | |
| Course offered 1-3 sh per semester | |||
| COM 3948 | Service Learning Field Study II | 3 | |
| Course offered 1-3 sh per semester | |||
| SPC 3594C | Practice in Forensics | 3 | |
| If not taken in lower division: | |||
| SPC 2016 | Basic Communication Skills | 3 | |
| Choose one emphasis: | |||
| Communication Studies Emphasis | |||
| Choose 9 sh of approved Communication Arts electives or other department offerings related to career objective. | |||
| Global Communications Emphasis | |||
| COM 4102 | International Business Communication | 3 | |
| MMC 4300 | Global Communication | 3 | |
| MMC 4301 | Mass Media & Society in Latin America | 3 | |
Major-Related (27-30 sh)
| Communication Studies Emphasis | |||
| Students must complete a 15 sh minor or its equivalent in a field related to the student's career objectives and additional approved electives outside Communication Arts including: | |||
| ANT 3212 | People & Culture of the World | 3 | |
| INP 3004 | Industrial Psychology | 3 | |
| MAN 3240 | Organizational Behavior | 3 | |
| Choose one: | |||
| ENC 3250 | Professional Writing | 3 | |
| GEB 3212 | Writing for Business: Theory & Practice | 3 | |
| If not taken at the lower division: | |||
| GEA 2000 | Nations & Regions of the World | 3 | |
| Global Communication Emphasis | |||
| Student must complete a 15 sh minor or its equivalent in foreign language, international studies, or another approved program and additional approved electives outside Communication Arts. | |||
Upper Division Electives (0 sh)
MINORS
General Communication
The department offers a minor in communication for students from other disciplines in which communication plays a vital role.
The minor consists of at least 15 sh of communication arts courses. To fulfill the requirements for the minor, a student must
complete 15 sh of the required courses in a program of study (i.e., journalism, telecommunication and film, public relations and
advertising, or organizational communication).
Leadership Communication
The Leadership Communication minor is designed to complement other degree programs by strengthening student's readiness
for success in their chosen professional careers.
The Leadership Communication program promotes leadership communication competencies, self-confidence, ethical character, and service to others. Each course in the program involves a hands-on learning activity which empowers students to apply leadership characteristics in University projects and activities, professional environments, or service-learning work in the community. Students completing the Leadership Communication Minor will also earn their Service Learning Certification.
| COM 4120 | Organizational Communication | 3 | |
| COM 4103C | Leadership Communication | 3 | |
| SPC 3301 | Interpersonal Communication | 3 | |
| SPC 3425 | Group & Team Communication | 3 | |
| SPC 2600 | Presentational Communication | 3 |
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