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| Faculty: W.S Towns (Chairperson), J. Comstock, J.L. Day, T.V. Groth, A.M. Karimi, M.D. Merrill, E.M. Perrigo, M.D. Saunders, W.S. Towns, T.S. Whitfield; Faculty Associate: J.E. Bowden | |||||||||||||
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| Faculty: W.S Towns (Chairperson), J. Comstock, J.L. Day, T.V. Groth, A.M. Karimi, M.D. Merrill, E.M. Perrigo, M.D. Saunders, W.S. Towns, T.S. Whitfield; Faculty Associate: J.E. Bowden | |||||||||||||
The Communication Arts program has been accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).
The B.A. program offered by the Department of Communication Arts has been designed to offer a framework for exploring human communication and to provide practical experience in broadcasting, film, journalism, public relations, advertising, and organizational settings that require effective interpersonal, organization, and public speaking skills.
PROGRAM REQUIREMENTS
In addition to general University requirements and General Studies requirements, students seeking the B.A. in Communication Arts must meet the requirements listed below.
Internships for a maximum of 3 sh are available in a variety of settings.
A maximum of 6 sh of lower-division course work in communication may be applied to degree requirements. No grade below a "C" in a communication arts course may be applied toward graduation.
Course descriptions are listed alphabetically by prefix at Course Listings/Descriptions. For courses with a dash in the course number, contact the offering department for information.
General Studies (36 sh)
The degree program requires that 3 sh must be completed in the areas of statistics, U.S. history since World War II, world geography, introduction to psychology or human behavior, economics, introduction to philosophy or ethics in contemporary society and English literature. It is expected that most of these courses will be taken during a student's first two years of college. Most of these courses can be used to satisfy some of the General Studies requirements.
For additional information see the General Studies section of this catalog.
Common Prerequisites (18 sh)
State mandated common prerequisites must be completed prior to graduation, but are not required for admission to the program.
| 1000/2000 level courses outside major | 18 | ||
Lower Division Electives (9-27 sh)
Sufficient 1000/2000 level electives to complete at least 63 semester hours in the lower division.
Recommended that these courses be taken at the lower division, since they are required for the degree.
| All Specializations except Organizational Communication: | |||
| GEA 2000 | Nations & Regions of the World | 3 | |
| MMC 2000 | Principles of Mass Communication | 3 | |
Organizational Communication: |
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| GEA 2000 | Nations & Regions of the World | 3 | |
| SPC 2300 | Basic Communication Skills | 3 | |
TELECOMMUNICATION & FILM SPECIALIZATION
Major (33-36 sh)
| COM 4620 | Communication Ethics | 3 | |
| MMC 4103 | Writing for Film-TV-Radio | 3 | |
| RTV 3000 | Introduction to Telecommunications | 3 | |
Choose a total of 3 sh (3 times for 1 sh each): |
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| RTV 3941C | Practicum: Nautilus News Radio | 1 | |
| RTV 3942C | Practicum: Nautilus News TV | 1 | |
Choose two: |
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| FIL 4601 | Film Making | 3 | |
| RTV 3200C | Television Production | 3 | |
| RTV 3210C | Radio Production | 3 | |
| RTV 3304 | Broadcast Journalism | 3 | |
| RTV 3320C | Electronic Field Production TV | 3 | |
Choose three: |
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| FIL 3300 | Documentary Film | 3 | |
| FIL 4403C | History Motion Picture I | 4 | |
| FIL 4404C | History Motion Picture II | 4 | |
| MMC 4300 | Global Communication | 3 | |
| MMC 4201 | The Constitution & the Press | 3 | |
| RTV 4404 | International Broadcasting | 3 | |
Electives |
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| Upper Division Communication Arts electives | 6 | ||
If not taken in lower division: |
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| MMC 2000 | Principles of Mass Communication | 3 | |
Major-Related (0-3 sh)
| If not taken in lower division: | |||
| GEA 2000 | Nations & Regions of the World | 3 | |
Upper Division Electives (24-30 sh)
Sufficient 3000/4000 level electives to meet UWF's requirement of 48 semester hours in the upper division or completion of all departmental requirements at the 3000/4000 level, whichever is greater.
Must include a minor or equivalent in an area of concentration, 6 sh outside humanities, and 15 additional hours of electives.
JOURNALISM SPECIALIZATION
Major (33-36 sh)
| COM 4620 | Communication Ethics | 3 | |
| JOU 3410 | Newspaper Reporting | 3 | |
| JOU 4101 | Advanced News Reporting | 3 | |
| MMC 4201 | The Constitution & the Press | 3 | |
| RTV 3304 | Broadcast Journalism | 3 | |
Choose one option: |
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| Option 1 | |||
| RTV 3000 | Introduction to Telecommunications | 3 | |
| RTV 3320C | Electronic Field Production Television | 3 | |
Choose a total of 3 sh (3 times for 1 sh each): |
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| a minimum of 2 sh in TV required | |||
| RTV 3941C | Practicum: Nautilus News Radio | 1 | |
| RTV 3942C | Practicum: Nautilus News TV | 1 | |
Option 2 |
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| JOU 3940C | Practicum: Voyager (3 times for 1 sh each) | 1 | |
| JOU 4004 | The Newspaper in American Society | 3 | |
| JOU 4308 | Magazine Writing | 3 | |
Electives |
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| Communication Arts Electives | 9 | ||
| (COM 4940 recommended, but not required) | |||
If not taken in lower division: |
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| MMC 2000 | Principles of Mass Communication | 3 | |
Major-Related (0-3 sh)
| If not taken in lower division: | |||
| GEA 2000 | Nations & Regions of the World | 3 | |
Upper Division Electives (24-30 sh)
Sufficient 3000/4000 level electives to meet UWF's requirement of 48 semester hours in the upper division or completion of all departmental requirements at the 3000/4000 level, whichever is greater.
Must include a minor or equivalent in an area of concentration, 6 sh outside humanities, and 15 additional hours of electives.
PUBLIC RELATIONS & ADVERTISING/PUBLIC RELATIONS SPECIALIZATION
Major (33-36 sh)
| ADV 3210C | Professional Publication Design | 3 | |
| COM 4110 | Business & Professional Communication | 3 | |
| COM 4620 | Communication Ethics | 3 | |
| PUR 3000 | Principles of Public Relations | 3 | |
| PUR 3100 | Writing for Public Relations | 3 | |
| PUR 4600 | Integrated Communication Management | 3 | |
| PUR 4800 | Integrated Communication Research | 3 | |
Choose one: |
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| JOU 3410 | Newspaper Reporting | 3 | |
| RTV 3304 | Broadcast Journalism | 3 | |
Electives |
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| Communication Arts Electives | 9 | ||
| (COM 4940 recommended, but not required) | |||
If not taken in lower division: |
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| MMC 2000 | Principles of Mass Communication | 3 | |
Major-Related (0-3 sh)
| If not taken in lower division: | |||
| GEA 2000 | Nations & Regions of the World | 3 | |
Upper Division Electives (24-30 sh)
Sufficient 3000/4000 level electives to meet UWF's requirement of 48 semester hours in the upper division or completion of all departmental requirements at the 3000/4000 level, whichever is greater.
Must include a minor or equivalent in an area of concentration, 6 sh outside humanities, and 15 additional hours of electives.
PUBLIC RELATIONS & ADVERTISING/ADVERTISING SPECIALIZATION
Major (33-36 sh)
| ADV 3000 | Introduction to Advertising | 3 | |
| ADV 3101C | Advertising Creative Strategy & Tactics | 3 | |
| ADV 3210C | Professional Publication Design | 3 | |
| ADV 3300C | Advertising Media | 3 | |
| ADV 4802 | Integrated Communication-Campaigns | 3 | |
| COM 4110 | Business and Professional Communication | 3 | |
| COM 4620 | Communication Ethics | 3 | |
Communication Arts Electives (12 sh) |
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| Recommended: | |||
| ADV 4202C | Advertising Creative Direction | 3 | |
| ADV 4801C | National Student Advertising Competition | 3 | |
| COM 4940 | Internship in Communication | 3 | |
| PUR 3100 | Writing for Public Relations | 3 | |
| PUR 4600 | Integrated Communication-Management | 3 | |
| PUR 4800 | Integrated Communication-Research | 3 | |
| RTV 3320C | Electronic Field Production Television | 3 | |
If not taken in lower division: |
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| MMC 2000 | Principles of Mass Communication | 3 | |
Major-Related (0-3 sh)
| If not taken in lower division: | |||
| GEA 2000 | Nations & Regions of the World | 3 | |
Upper Division Electives (24-30 sh)
Sufficient 3000/4000 level electives to meet UWF's requirement of 48 semester hours in the upper division or completion of all departmental requirements at the 3000/4000 level, whichever is greater.
Must include a minor or equivalent in an area of concentration, 6 sh outside humanities, and 15 additional hours of electives.
ORGANIZATIONAL COMMUNICATION SPECIALIZATION
Major (36-39 sh)
| COM 4120 | Organizational Communication | 3 | |
| COM 4464 | Applied Communication Theory | 3 | |
| COM 4xxxC | Leadership Communication | 3 | |
| PUR 4800 | Integrated Communication Research | 3 | |
| SPC 3301 | Interpersonal Communication | 3 | |
| SPC 3440 | Group & Team Communication | 3 | |
| SPC 3601 | Presentational Speaking | 3 | |
Choose one: |
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| COM 4014 | Gender & Communication | 3 | |
| SPC 4xxx | Rhetoric of the Civil Rights Movement | 3 | |
| SPC 4710 | Intercultural Communication | 3 | |
Choose one: |
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| COM 4940 | Internship in Communications | 3 | |
| COM 3948 | Service Learning | 3 | |
| SPC 3594C | Practice in Forensics | 3 | |
If not taken in lower division: |
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| SPC 2300 | Basic Communication Skills | 3 | |
Choose one emphasis: |
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| Communication Studies Emphasis | |||
| Choose 9 sh of approved communication arts electives or other department offerings related to career objective. | |||
Global Communications Emphasis |
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| COM 4xxx | International Business & Professional Communication | 3 | |
| MMC 4300 | Global Communication | 3 | |
| MMC 4301 | Mass Media & Society in Latin America | 3 | |
Major Related (24-30 sh)
| ANT 3212 | People & Culture of the World | 3 | |
| INP 3004 | Industrial Psychology | 3 | |
| MAN 3240 | Organizational Behavior | 3 | |
Choose one: |
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| ENC 3250 | Professional Writing | 3 | |
| GEB 3212 | Writing for Business: Theory & Practice | 3 | |
If not taken at the lower division: |
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| GEA 2000 | Nations & Regions of the World | 3 | |
Upper Division Electives (0- 3 sh)
MINORS
Leadership Communication
Sufficient 3000/4000 level electives to meet UWF's requirement of 48 semester hours in the upper division or completion of all departmental requirements at the 3000/4000 level, whichever is greater.
General Communication
The department offers a minor in communication for students from other disciplines in which communication plays a vital role. The minor consists of at least 15 sh of communication arts courses. To fulfill the requirements for the minor, a student must complete 15 sh of the required courses in a program of study (i.e., journalism, telecommunication and film, public relations and advertising, or organizational communication).
The Leadership Communication minor is designed to complement other degree programs by strengthening student's readiness for success in their chosen professional careers. The Leadership Skills program promotes leadership communication competencies, self-confidence, ethical character, and service to others. Each course in the program involves a hands-on learning activity which empowers students to apply leadership characteristics in University projects and activities, professional environments, or service-learning work in the community. Students completing the Leadership Skills Minor will also earn their Service Learning Certification.
| COM 4120 | Organizational Communication | 3 | |
| COM 4xxxC | Leadership Communication | 3 | |
| SPC 3301 | Interpersonal Communication | 3 | |
| SPC 3440 | Group & Team Communication | 3 | |
| SPC 3601 | Presentational Communication | 3 |
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