MarketingFaculty: R.J. Sjolander (Chairperson), D.E. Allmon, A.D. Barlar, R.F. Bush, H.C.K. Chen, P.B. Dimsdale, D.R. Eppright, B. Kimball, G.S. Martin
Marketing consists of activities involved in determining wants and needs in the marketplace and providing the product/service, price, promotion, and distribution necessary to satisfy wants and needs. Through the B.S.B.A. program students gain a basic understanding of market structures and processes. They develop an ability to analyze and deal with marketing problems. Students who specialize in marketing will find opportunities for professional careers in sales, advertising agencies and departments, sales departments of both domestic and international corporations, marketing research, retailing enterprises, and wholesale firms.
Electives are provided within the marketing curriculum to allow students to pursue additional study in areas of interest. Also, the Department of Marketing has an internship program which enables students to acquire actual work experience in various fields of marketing.
A student properly qualified may request (or an advisor may recommend) a directed independent study in a specific career area. To qualify for a directed study the student must have senior status and possess a minimum overall GPA of 3.0.
The UWF Marketing Association is one of the largest and most active student organizations on campus. Students are exposed to representatives from marketing companies and enjoy social activities on a weekly basis.
PROGRAM REQUIREMENTS
In addition to general University requirements and General Studies requirements, students seeking the B.S.B.A. in Marketing must meet the requirements listed below. A minimum course grade of "C" is required in all College of Business prerequisites and courses.
Students should consult with their academic advisor for courses which may satisfy both the General Studies requirements and common prerequisites.
Course descriptions are listed alphabetically by prefix at Course Listings/Descriptions.
LOWER DIVISION REQUIREMENTS (60 SH)
General Studies (36 sh)
Marketing majors should take SPC 2300 to satisfy the humanities/values and expressions component, STA2023 and MAC 2233 to satisfy the mathematics component, and ECO2013 to satisfy the social science/socio-political component of General Studies.
Common Prerequisites (21 sh)
State mandated common prerequisites must be completed prior to graduation, but are not required for admission to the program.
| ACG 2021 | Principles of Financial Accounting | 3 | |
| ACG 2071 | Principles of Managerial Accounting | 3 | |
| + | ECO 2013 | Principles of Economics Macro | 3 |
| ECO 2023 | Principles of Economics Micro | 3 | |
| + | MAC 2233 | Calculus with Business Applications | 3 |
| + | STA 2023 | Elements of Statistics | 3 |
| CGS 2570 | Microcomputer Application Packages | 3 |
+ Indicates common prerequisites which can be used to satisfy General Studies requirements
Electives (3-12 sh)
| Lower Division Electives | |||
UPPER DIVISION REQUIREMENTS (60 SH)
Major (54 sh)
| Courses from the C.O.B. Core (36 sh) | |||
|---|---|---|---|
| MAN 3025 | Management Fundamentals | 3 | |
| MAN 3504 | Operations Management | 3 | |
| MAN 4720 | Policy Analysis & Formulation | 3 | |
| MAR 3023 | Marketing Fundamentals | 3 | |
| BUL 3130 | Legal Environment of Business | 3 | |
| FIN 3403 | Managerial Finance | 3 | |
| COM 4110 | Business & Professional Communication | 3 | |
| GEB 4361 | Business in the International Environment | 3 | |
| ACG 3311 | Applied Managerial Accounting | 3 | |
| MAR 3370 | Information Systems for Business Decision | 3 | |
| Choose one: | |||
| GEB 3212 | Writing for Business: Theory & Practice | 3 | |
| ENC 3250 | Professional Writing | 3 | |
| Choose one: | |||
| GEB 4444 | Business, Ethics & Society | 3 | |
| ACG 4831 | Ethical Issues in Accounting | 3 | |
| Specialization (18 sh): | |||
| MAR 3503 | Consumer Behavior | 3 | |
| MAR 4613 | Marketing Research | 3 | |
| MAR 4803 | Marketing Problems & Strategy | 3 | |
| Choose 9 sh: | |||
| MAR 3323 | Promotional Management | 3 | |
| MAR 3949 | Cooperative Education (3 semesters) | 3 | |
| MAR 4203 | Distribution Management | 3 | |
| MAR 4231 | Retail Management | 3 | |
| MAR 4324 | Advertisng Principles & Problems | 3 | |
| MAR 4333 | Integrated Marketing Communication: Management | 3 | |
| MAR 4403 | Sales Management | 3 | |
| MAR 4842 | Professional Services Marketing | 3 | |
| MAR 4941 | Marketing Internship | 1-6 | |
| MAR 4946 | Marketing Consulting | 3 | |
| MAR 4990 | Marketing Seminar | 3 | |
| MAR 4701 | Professional Selling Methods | 3 | |
| MAR 4721 | Marketing on the Internet | 3 | |
| MAR 3449 | Cooperative Education (1 sh per term) | V | |
| REE 4103 | Real Estate Appraisal | 3 | |
| REE 4303 | Real Estate Investment | 3 | |
| REE 4813 | Principles of Real Estate Marketing | 3 | |
| PLA 3504 | Real Estate Law | 3 | |
Major-Related (0 sh)
Electives (6 sh)
| Upper Division Electives | |||
UWF Home Page