Faculty: C.L. Roberts (Chairperson), J. Comstock, J.L. Day, S.H. Dickson, T.V. Groth, C.L. Hill, A.M. Karimi, M.D. Merrill, K. Pashupati, E.M. Perrigo, C.M. Pilson, M.D. Saunders, W.S. Towns, T.S. Whitfield; Faculty Associate: J.E. Bowden

The Communication Arts program has been accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

The B.A. program offered by the Department of Communication Arts has been designed to offer a framework for exploring human communication and to provide practical experience in broadcasting, film, journalism, public relations, advertising and settings that require effective interpersonal, organization, and public speaking skills.

PROGRAM REQUIREMENTS
In addition to general University requirements and General Studies requirements, students seeking the B.A. in Communication Arts must meet the requirements listed below.

Students must maintain an overall GPA of 2.7 or above during their first 60 sh of college course work. A limited number of students may be admitted who do not meet this requirement.

Internships for a maximum of 3 sh are available in a variety of settings.

A maximum of 6 sh of lower-division course work in communication may be applied to degree requirements. No grade below a "C" in a communication arts course may be applied toward graduation.

Course descriptions are listed alphabetically by prefix at Course Listings/Descriptions.

LOWER DIVISION REQUIREMENTS (63 SH)
General Studies (36 sh)
The degree program requires that 3 sh must be completed in the areas of statistics, U.S. history since World War II, world geography, introduction to psychology or human behavior, economics, introduction to philosophy or ethics in contemporary society and English literature. It is expected that most of these courses will be taken during a student's first two years of college. Most of these courses can be used to satisfy some of the General Studies requirements.

Common Prerequisites (18 sh)
State mandated common prerequisites must be completed prior to graduation, but are not required for admission to the program.

Lower Division courses outside major

18

Electives (27 sh)

	Lower Division Electives		21
Recommended that these courses be taken at the
lower division, since they are required for the degree:
	GEA 2000	Nations & Regions of the World	3
	MMC 2000	Principles of Mass Communication	3

TELECOMMUNICATION & FILM SPECIALIZATION
UPPER DIVISION REQUIREMENTS (63 SH)
Major (33-36 sh)

	MMC 4103	Writing for Film-TV-Radio	3
	COM 4620	Communication Ethics	3
	RTV 3000	Introduction to Telecommunications	3
Choose a total of 3 sh (3 times for 1 sh each):
	RTV 3941C	Practicum: Nautilus News Radio	1
	RTV 3942C	Practicum: Nautilus News TV	1
Choose two:
	FIL 4601	Film Making	3
	RTV 3200C	Television Production	3
	RTV 3210C	Radio Production	3
	RTV 3304	Broadcast Journalism	3
	RTV 4221C	Advanced TV Production	3
	RTV 4320C	Electronic Field Production TV	3
Choose three:
	FIL 3300	Documentary Film	3
	FIL 4403C	History Motion Picture I	4
	FIL 4404C	History Motion Picture II	4
	MMC 4300	Global Communication	3
	MMC 4201	The Constitution & the Press	3
	RTV 4404	International Broadcasting	3
Electives
	Upper Division Communication Arts electives		6
If not taken in lower division:
	MMC 2000	Principles of Mass Communication	3

Major-Related (0-3 sh)

If not taken in lower division:
	GEA 2000	Nations & Regions of the World	3

Electives (24-30 sh)

	Upper Division Electives		15
	Upper/Lower Division Electives		9-15
	Must include a minor or equivalent in an area of concentration and 15 additional hours of electives.

INTERCULTURAL & INTERNATIONAL COMMUNICATION SPECIALIZATION
UPPER DIVISION REQUIREMENTS (63 sh)
Major (33-36 sh)

	SPC 4710	Intercultural Communication	3
	COM 4620	Communication Ethics	3
Choose one:
	MMC 3601	Minorities & the Mass Media	3
	SPC 4xxx	Rhetoric of the Southern Civil Rights Movement	3
Choose three:
	MMC 4300	Global Communication	3
	RTV 4404	International Broadcasting	3
	ADV 4xxx	International Advertising	3
	PUR 4xxx	International Public Relations	3
	COM 4940	Internship in Communication	3
	COM 4xxx	International Business Communication	3
	MMC 4301	Mass Media & Society in Latin America	3
Electives
	Upper Division courses in one of the following programs of study:
	advertising, public relations, telecommunication and film, and
	communication studies		15
If not taken in lower division:
	MMC 2000	Principles of Mass Communication	3

Major Related (0-3 sh)

If not taken in lower division:
	GEA 2000	Nations & Religions of the World	3

Electives (24-30 sh)

	Upper Division Electives		15
	Upper/Lower Division Electives		9-15
	Minor or equivalent is strongly recommended in foreign language or international studies.

JOURNALISM SPECIALIZATION
UPPER DIVISION REQUIREMENTS (63 SH)
Major (33-36 sh)

	JOU 3410	Newspaper Reporting	3
	JOU 4101	Advanced News Reporting	3
	RTV 3304	Broadcast Journalism	3
	MMC 4201	The Constitution & the Press	3
	COM 4620	Communication Ethics	3
Choose one option:
Option 1
	RTV 3000	Introduction to Telecommunications	3
	RTV 3320C	Electronic Field Production Television	3
Choose a total of 3 sh (3 times for 1 sh each):
	RTV 3941C	Practicum: Nautilus News Radio	1
	RTV 3942C	Practicum: Nautilus News TV	1
Option 2
	JOU 3940C	Practicum: Voyager (3 times for 1 sh each)	1
	JOU 4004	The Newspaper in American Society	3
	JOU 4308	Magazine Writing	3
Electives
	Communication Arts Electives		9
	(COM 4940 recommended, but not required)
If not taken in lower division:
	MMC 2000	Principles of Mass Communication	3

Major-Related (0-3 sh)

If not taken in lower division:
	GEA 2000	Nations & Regions of the World	3

Electives (24-30 sh)

	Upper Division Electives		15
	Upper/Lower Division Electives		9-15
	Must include a minor or equivalent in an area of concentration, 6 sh outside humanities, and 15 additional hours of electives.

PUBLIC RELATIONS & ADVERTISING/PUBLIC RELATIONS SPECIALIZATION
UPPER DIVISION REQUIREMENTS (63 SH)
Major (33-36 sh)

	COM 4110	Business & Professional Communication	3
	COM 4620	Communication Ethics	3
	PUR 3000	Principles of Public Relations	3
	PUR 3100	Writing for Public Relations	3
	ADV 3210C	Professional Publication Design	3
	PUR 4600	Integrated Communication Management	3
	PUR 4800	Integrated Communication Research	3
Choose one:
	JOU 3410	Newspaper Reporting	3
	RTV 3304	Broadcast Journalism	3
Electives
	Communication Arts Electives		9
	(COM 4940 recommended, but not required)
If not taken in lower division:
	MMC 2000	Principles of Mass Communication	3

Major-Related (0-3 sh)

If not taken in lower division:
	GEA 2000	Nations & Regions of the World	3

Electives (24-30 sh)

	Upper Division Electives		15
	Upper/Lower Division Electives		9-15
	Must include a minor or equivalent in an area of concentration, 6 sh outside humanities, and 15 additional hours of electives.

PUBLIC RELATIONS & ADVERTISING/ADVERTISING SPECIALIZATION
UPPER DIVISION REQUIREMENTS (63 SH)
Major (33-36 sh)

	COM 4110	Business & Professional Communication	3
	COM 4620	Communication Ethics	3
	ADV 3000	Introduction to Advertising	3
	ADV 3101C	Advertising Creative Strategy & Tactics	3
	ADV 3210C	Professional Publication Design	3
	ADV 3300C	Advertising Media	3
	ADV 4802	Integrated Communication--Campaigns	3
Communication Arts Electives (12 sh)
Recommended:
	ADV 4202C	Advertising Creative Direction	3
	ADV 4801C	National Student Advertising Competition	3
	COM 4940	Internship in Communication	3
	PUR 3100	Writing for Public Relations	3
	PUR 4600	Integrated Communication--Management	3
	PUR 4800	Integrated Communication--Research	3
	RTV 3320C	Electronic Field Production Television	3
If not taken in lower division:
	MMC 2000	Principles of Mass Communication	3

Major-Related (0-3 sh)

If not taken in lower division:
	GEA 2000	Nations & Regions of the World	3

Electives (24-30 sh)

	Upper Division Electives		15
	Upper/Lower Division Electives		9-15
	Must include a minor or equivalent in an area of concentration, 6 sh outside humanities, and 15 additional hours of electives.

COMMUNICATION STUDIES SPECIALIZATION
UPPER DIVISION REQUIREMENTS (63 SH)
Major (33-39 sh)

	COM 3310	Research Methods in Communication Studies	3
Choose three:
	SPC 3301	Interpersonal Communication	3
	SPC 3440	Small Group Communication	3
	COM 3404	Nonverbal Communication	3
	SPC 3601	Public Speaking	3
	COM 3462	Persuasive Communication	3
Choose two:
	COM 4620	Communication Ethics	3
	COM 4011	Relational Theory	3
	COM 4464	Persuasion Theory	3
Choose two:
	COM 4120	Organizational Communication	3
	COM 4110	Business & Professional Communication	3
	COM 4465	Conflict Management	3
	SPC 4621	Contemporary Southern Rhetoric	3
	SPC 4710	Intercultural Communication	3
	COM 4905	Directed Project	3
	COM 4940	Internship in Communication	3
Electives
	Communication Arts Electives			9
If not taken in lower division
	MMC 2000	Principles of Mass Communication	3
	SPC 2300	Speaking & Interpersonal Communications	3

Major-Related (0-3 sh)

If not taken in lower division:
	GEA 2000	Nations & Regions of the World	3

Electives (21-30 sh)

	Upper Division Electives		15
	Upper/Lower Division Electives		6-15
	Must include a minor or equivalent in an area of concentration, 6 sh outside humanities, and 15 additional hours of electives.

MINOR
The department offers a minor in communication for students from other disciplines in which communication plays a vital role. The minor consists of at least 15 sh of communication arts courses. To fulfill the requirements for the minor, a student must complete 15 sh of the required courses in a program of study (i.e., journalism, radio, television, film, etc.).

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