Disseminating public information through mass media; public opinion analysis; research techniques; applications in business, government, education and politics.

PUR 3100 Writing for Public Relations . . . . . 3(3,0)

News and promotional writing, editing and publishing. Students learn to interview, gather news and write in journalistic style. Introduces desktop publishing computer system.

PUR 4600 Integrated Communication Management . . . . . 3(3,0)

Capstone course for public relations and advertising majors. Emphasis on case study analysis and the management of integrated communication programs. Prerequisite: PUR 3000 or ADV 3000; senior status

PUR 4800 Integrated Communication Research . . . . . 3(3,0)

Primary and secondary research methods useful to integrated public relations/advertising communication campaign. Prerequisite: STA 3023; ADV 3000 or PUR 3000

UWF Home Page