Degree: B.S.B.A. in Marketing
Department: Marketing & Economics
College: Business
Semester Hours Required for Degree: 120

Faculty: R.J. Sjolander (Chairperson), D.E. Allmon, A.D. Barlar, R.F. Bush, H.C.K. Chen, P.B. Dimsdale, D.R. Eppright, B. Kimball, G.S. Martin

BACHELOR'S DEGREE PROGRAM
Marketing consists of activities involved in determining wants and needs in the marketplace and providing the product/service, price, promotion, and distribution necessary to satisfy wants and needs. Through the B.S.B.A. program students gain a basic understanding of market structures and processes; they develop an ability to analyze and deal with marketing problems. Students who specialize in marketing will find opportunities for professional careers in sales, advertising agencies and departments, sales departments of both domestic and international corporations, marketing research, retailing enterprises, and wholesale firms.

Electives are provided within the marketing curriculum to allow students to pursue additional study in areas of interest. Also, the Department of Marketing has an internship program which enables students to acquire actual work experience in various fields of marketing.

A student properly qualified may request (or an advisor may recommend) a directed independent study in a specific career area. To qualify for a directed study the student must have senior status and possess a minimum overall GPA of 3.0.

The UWF Marketing Association is one of the largest and most active student organizations on campus. Students are exposed to representatives from marketing companies and enjoy social activities on a weekly basis.

PROGRAM REQUIREMENTS
In addition to general University requirements and General Studies requirements found in the 1996-97 Catalog, students seeking the B.S.B.A. in Marketing must meet the requirements listed below. A minimum course grade of "C" is required in all College of Business prerequisites and courses.

Students should consult with their academic advisor for courses which may satisfy both the General Studies requirements and common prerequisites.

LOWER DIVISION REQUIREMENTS (60 SH)
General Studies (36 sh)
Marketing majors should take SPC 2300 to satisfy the humanities/values and expressions component, STA3023 and MAC 3233 to satisfy the mathematics component, and ECO2013 to satisfy the social science/socio-political component of General Studies.

Common Prerequisites (21 sh)

	ACG 2021	Principles of Fin'l Acctg	. . . . .	3
	ACG 2071	Principles of Mgr'l Acctg	. . . . .	3
+	ECO 2013	Principles Eco Macro	. . . . .	3
	ECO 2023	Principles Eco Micro	. . . . .	3
+	MAC 3233	Calc with Bus Appls	. . . . .	3
+	STA 3023	Elements of Stat	. . . . .	3
	CGS 3570	Micro Comp Appls	. . . . .	3

+ Indicates common prerequisites which can be used to satisfy General Studies requirements

Electives (3-12 sh)

Lower Division Electives

UPPER DIVISION REQUIREMENTS (60 SH)
Major (54 sh)

Courses from the C.O.B. Core (36 sh)
	MAN 3025	Mgt Fundamentals	. . . . .	3
	MAN 3504	Operations Mgt	. . . . .	3
	MAN 4720	Pol Anlys & Formultn	. . . . .	3
	MAR 3023	Mktg Fundamentals	. . . . .	3
	BUL 3130	Legal Environ of Bus	. . . . .	3
	FIN 3403	Managerial Finance	. . . . .	3
	COM 4110	Bus & Profess Comm	. . . . .	3
	GEB 4361	Bus in the Intl Env	. . . . .	3
	ACG 3311	Applied Mgr'l Acctg	. . . . .	3
Choose one:
	ISM 3011	Mgt Information Sys	. . . . .	3
	MAR 3xxx	Info Systems/Bus Dec	. . . . .	3
Choose one:
	GEB 3xxx	Writing for Bus:Thry/Pr	. . . . .	3
	ENC 3xxx	TBA	. . . . .	3
Choose one:
	GEB4441	Bus, Ethics & Society	. . . . .	3
	ACG4831	Ethical Issues Acctg	. . . . .	3
Specialization (18 sh):
	MAR3503	Consumer Bahavior	. . . . .	3
	MAR4613	Marketing Research	. . . . .	3
	MAR4803	Mktg Problems/Strat	. . . . .	3
Choose 9 sh:
	MAR 3323	Promotional Mgt	. . . . .	3
	MAR 3949	Cooperative Education	. . . . .	3
		(3 semesters)
	MAR 3990	Mktg Seminar	. . . . .	3
	MAR 4203	Distribution Mgt	. . . . .	3
	MAR 4231	Retail Management	. . . . .	3
	MAR 4324	Advertisng Prin & Problems	. . . . .	3
	MAR 4333	Advertising Mgt	. . . . .	3
	MAR 4403	Sales Management	. . . . .	3
	MAR 4941	Mktg Internship	. . . . .	1-6
	MAR 4946	Marketing Consulting	. . . . .	3
	MAR 4990	Mktg Seminar	. . . . .	3
	MAR 4xx1	Prof Selling Methods	. . . . .	3
	MAR 4xx2	Mktg on the Internet	. . . . .	3
	MAR 4xx3	Prof Service Mktg	. . . . .	2
	REE 4103	Real Estate Appraisal	. . . . .	3
	REE 4303	Real Estate Investment	. . . . .	3
	REE 4813	Prin Real Estate Mktg	. . . . .	3
	PLA 3504	Real Estate Law	. . . . .	3

Major-Related (0 sh)

Electives (6 sh)

Upper Division Electives

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