The function of marketing in our economic system; role of the consumer in marketing decisions; the decisions marketing managers must make to provide goods and services, priced, promoted and distributed to meet organizational objectives in changing environments. Prerequisites: ECO 2013 & ECO 2023.

MAR 3323 Promotional Management . . . . . 3(3,0)

Promotional management builds on a rigorous base of consumer psychology and then proceeds to treat advertising, public relations and publicity, personal selling, word of mouth and sales promotion as part of an overall integrated promotional mix. Various communication methods and tools are treated as variables for use alone or in combination to communicate the want satisfying attributes of products and services. The course culminates in a look at promotional strategy in the future. Prerequisite: MAR 3023 or permission of instructor.

MAR 3503 Consumer Behavior . . . . . 3(3,0)

Buyer behavior and its effects on marketing policies, function and institutions. Prerequisite: MAR 3023.

MAR 3949 Cooperative Education . . . . . 1-2(Variable)

Terms of alternating full time or consecutive parallel terms of practical experience in the intended field. Reinforcing academic preparation; confirming education and career goals; personal and professional development; early start in career; earnings toward self support; improved employability. (See program description under Cooperative Education.) Prerequisite: Permission of director of Cooperative Education.

MAR 4203 Distribution Management . . . . . 3(3,0)

Marketing activities and relationships within distribution channels. Analysis of decision making and policy formulation for wholesalers, retailers and integrated marketing institutions. Prerequisite: MAR 3023.

MAR 4231 Retail Management . . . . . 3(3,0)

Profit planning and business control; buying, stock control, pricing, promotion, store location, layout, organization, coordination of store activities. Prerequisite: MAR 3023.

MAR 4324 Advertising Principles and Problems . . . . . 3(3,0)

Social and economic aspects of advertising; emphasis on what advertising is, how it functions and its advantages and disadvantages. Prerequisite: MAR 3023.

MAR 4333 Advertising Management . . . . . 3(3,0)

Formulation of advertising policies involving an analysis of cases dealing with the role of advertising in marketing; determination of advertising objectives; strategy; appropriation policy; media selection; evaluating advertising results; and organization of advertising functions. Offered concurrently with MAR 5336; graduate students will be assigned additional work. Prerequisite: MAR 3023 and one of the following: ADV 3000, MAR 3323 or MAR 4324.

MAR 4403 Sales Management . . . . . 3(3,0)

Analysis of the manager's role in sales force management and related organizational environments. Getting results through others by planning, organizing, staffing, directing, controlling, and motivating employees to achieve the organization's objectives. The process of attaining influence, recognition, and power in an organization. Offered concurrently with MAR 5406; graduate students will be assigned additional work. Prerequisite: MAR 3023.

MAR 4453 Industrial Marketing . . . . . 3(3,0)

Marketing opportunities in industrial buying; identifying decision variables of buyers' purchasing behavior and buying process; planning strategies and techniques for capitalizing opportunity. Prerequisite: MAR 3023 and senior status.

MAR 4613 Marketing Research . . . . . 3(3,0)

Conducting marketing research to provide information to be used in decision making. Emphasis placed on problem formulation and evaluation of research designs leading to problem resolution. Data analysis using statistical analysis package and research report writing. Requires marketing research project. Offered concurrently with MAR 5616; graduate students will be assigned additional work. Prerequisite: Either MAR 3023 or MAR 5055 and STA 3023; an introductory course in computers is recommended before enrolling in this course.

MAR 4803 Marketing Problems and Strategy . . . . . 3(3,0)

Problems facing marketing manager. Cases are analytical in substance and require that executive action be taken. Prerequisite: Graduating senior status and demonstration of proficiency in accounting and finance.

MAR 4941 Marketing Internship . . . . . 1-6(Variable)

Supervised field practicum in marketing related position. May include activities in any one or more functional areas of marketing (research, sales, advertising, promotion, etc.). Prerequisite: MAR 3023, 3.0 average GPA in major course/s, and permission of the Internship Advisor.

MAR 4946 Marketing Consulting . . . . . 3(3,0)

Students are assigned to teams and each team is responsible for working with a client who is an owner/manager of a local business firm. Student teams are responsible for determining a client's marketing problems and for proposing solutions to these problems. In most cases, student teams will actually aid the client in implementing recommended solutions. Student teams are required to write a report and to make an oral presentation. Since a wide range of related issues may be encountered, including accounting, finance, management as well as marketing issues, students should have at least senior standing. Prerequisite: Senior standing or permission of instructor.

MAR 5055 Survey of Marketing . . . . . 2(2,0)

Analysis of marketing management concepts and techniques applied to decision making with respect to pricing, distribution and promotional programs.

MAR 5336 Advertising Management . . . . . 3(3,0)

Formulation of advertising policies involving an analysis of cases dealing with: the role of advertising in marketing; determination of advertising objectives; strategy; appropriation policy; media selection; evaluating advertising results and organization of advertising functions. Offered concurrently with MAR 4333; graduate students will be assigned additional work. Prerequisite: MAR 3023 and one of the following: ADV 3000, MAR 3323, or MAR 4324.

MAR 5406 Sales Management . . . . . 3(3,0)

Analysis of the manager's role in sales force management and related organizational environments. Getting results through others by planning, organizing, staffing, directing, controlling, and motivating employees to achieve the organization's objectives. The process of attaining influence, recognition, and power in an organization. Offered concurrently with MAR 4403; graduate students will be assigned additional work. Prerequisite: MAR 3023 or MAR 5055.

MAR 5526 Analysis of Consumer and Industrial Buyer Behavior . . . . . 3(3,0)

Analysis of consumer with reference to problems associated with efficient management or procurement function, purchasing behavior of individual consumer and business buyer. Prerequisite: MAR 3023 or MAR 5055.

MAR 5616 Marketing Research . . . . . 3(3,0)

Conducting marketing research to provide information to be used in decision making. Emphasis placed on problem formulation and evaluation of research designs leading to problem resolution. Data analysis using statistical analysis package and research report writing. Requires marketing research project. Offered concurrently with MAR 4613; graduate students are required to write an additional research paper or its equivalent. Prerequisite: Either MAR 3023 or MAR 5055 and STA 3023; an introductory course in computers is recommended before enrolling in this course.

MAR 6158 International Marketing . . . . . 3(3,0)

Managerial marketing practices and policies of firms marketing their products and services in foreign countries. An analytical survey of institutions, functions, policies and practices in international marketing. Relates marketing activities to the market structure and marketing environment. Prerequisite: MAR 3023 or MAR 5055.

MAR 6815 Marketing Management . . . . . 3(3,0)

Analysis of markets and institutions and the role of marketing in the economy. Considerations necessary for sound marketing management decision in pricing, physical distribution, channel selection and product development; marketing structures and policies under various competitive relations; public policy and legislative restraints. Prerequisite: MAR 3023 or MAR 5055.

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