Advertising as an institution, strategy development, and creative execution, the advertising media. Provides a basic understanding of the advertising process, advertising's role in society, its procedures and practices.

ADV 3101C Advertising Creative Strategy and Tactics . . . . . 3(2,1)

The course will cover the concept and development of creative advertising strategy and the execution of the strategy into effective advertising. Professional advertising writing and art direction for both print and broadcast will be covered. Course in creative direction. Theory and techniques of creating effective advertising in the nineties. Prerequisite: ADV 3000

ADV 3210C Professional Publication Design . . . . . 3(2,1)

This course addresses professional publication design theory and practice. Subjects include magazine, newsletter, collateral, and brochure design. Design topics include: typography, grids, graphics, paper, color, and identify. Commercial and desktop publishing are incorporated from a designer's viewpoint. Prerequisite: CGS 3580

ADV 3300C Advertising Media . . . . . 3(2,1)

Analysis and evaluation of advertising media; market analyses; media planning; media strategies, discussions and costs.

ADV 4202C Advertising Creative Direction . . . . . 3(2,1)

Advanced creative direction theory and execution. Course will build professional-level portfolio. Prerequisite: ADV 3101C with grade of B+ or above or permission of instructor.

ADV 4800 Advertising Campaigns I . . . . . 1(1,0)

Preparation of American Advertising Federation competition. Student agency prepares complete campaign including: market research and segmentation media and promotion plans, strategy, creative and presentation. Professional standards stressed. Prerequisite: permission of instructor.

ADV 4801C National Student Advertising Competition . . . . . 3(2,1)

Preparation of American Advertising Federation competition. Student agency prepares complete campaign including: market research and segmentation media and promotion plans, strategy, creative and presentation. Professional standards stressed. Prerequisite: permission of instructor.

ADV 4802 Integrated Communication--Campaigns . . . . . 3(3,0)

This course is the capstone experience for advertising and public relations majors. Prepare complete integrated communication campaign including: research, strategy, design, copy, and presentation to client. Prerequisite: ADV 3101C, ADV 3300C, COM 4110, PUR 3000

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